Kraft Natural Cheese has introduced a game-changing product that aims to transform ordinary home-cooked meals into gourmet experiences. The launch of their new line of thick cut restaurant-style cheese, Signature Shreds, promises ultimate recipe versatility for consumers. Available in three delectable blends – Cheddar Blend, Mozzarella Blend, and Mexican Blend, all conveniently packaged in 8oz reusable bags – this collection is set to redefine the way we enjoy cheese in our everyday dishes.
This groundbreaking product marks the first new product innovation for Kraft Natural Cheese since being acquired by Lactalis from Kraft Heinz for a whopping $3.2 billion in 2021. Through a proprietary processing method, Signature Shreds offer a meltier and stretchier texture that is unparalleled in the market. Elena Umanskaya, VP Marketing of Lactalis Heritage Dairy, shared insights into the development process during an exclusive launch event in Nashville, Tennessee. By combining Kraft Natural Cheese’s established brand presence with Lactalis’s manufacturing expertise, Signature Shreds promises to bring restaurant-style meals to the comfort of your home.
The development of Signature Shreds began shortly after Lactalis’s acquisition, taking approximately two years to perfect the unique formulation of the shredded cheese. The rise of at-home cooking, particularly during the peak of the pandemic when 88% of U.S. consumers were cooking more at home, was a key driving force behind this innovation. Point-of-sales data firm Circana reported that consumer preferences have shifted towards at-home dining, with 86% of meals being prepared in households compared to 83% in 2019. This increased interest in home cooking has also fueled a rise in cheese consumption, making Kraft Natural Cheese’s new product a timely addition to the market.
Traditional Dairy Vs. Dairy Alternatives
While dairy alternatives have gained traction in recent years, the traditional dairy market remains a strong contender. Data from SPINS revealed that dollar sales of plant-based cheese saw a 26% increase between 2019-2023, but pound sales dipped by 9% due to price hikes. In contrast, dairy-free milk experienced robust growth with an 81% increase in dollar sales in the foodservice sector. Despite the rise of plant-based products, big players like Lactalis are doubling down on traditional dairy offerings. Embracing the essence of traditional dairy, Lactalis Heritage Dairy is committed to leading the category with the success of Signature Shreds. Umanskaya emphasized the importance of dairy in human wellness, reaffirming their dedication to defending and promoting traditional dairy products.
Kraft Natural Cheese’s innovative approach to cheese production with Signature Shreds is set to revolutionize the way we perceive home-cooked meals. By merging premium dining experiences with the convenience of cooking at home, this new offering is a testament to the brand’s commitment to excellence and consumer satisfaction. As trends in at-home cooking and cheese consumption continue to rise, Kraft Natural Cheese’s Signature Shreds is a timely and impactful addition to the market, catering to the evolving tastes and preferences of modern consumers.