In the competitive world of whiskey branding, two key elements stand out as crucial for success: exceptional liquid and a compelling narrative. The Mary Dowling Whiskey Company, a venture launched in late 2023 by Pernod Ricard and Kaveh Zamanian, seems to have mastered both aspects. This brand, created as a tribute to Mary Dowling – a trailblazing female distiller whose legacy had faded over time – embodies the perfect blend of tradition and innovation in the whiskey industry.
Mary Dowling, known as the “Mother of Bourbon,” was the first woman to lead a major distillery in Kentucky. Her life story is filled with inspiring achievements and bold decisions, such as relocating her distillery to Juárez, Mexico, during prohibition to escape government scrutiny. Kaveh Zamanian, a member of the Kentucky Bourbon Hall of Fame and co-founder of Rabbit Hole Distillery, saw Mary Dowling as an unsung hero deserving of recognition. The Mary Dowling Whiskey brand pays homage to her extraordinary character and the iconic Waterfill & Frazier distillery.
Zamanian’s vision for the future of American whiskey is rooted in progressive techniques and creative expression. At Rabbit Hole Distillery, he designed a space dedicated to experimentation and innovation in whiskey production. The “opportunity” barrels laid down at Rabbit Hole served as the foundation for Mary Dowling Whiskey’s initial releases. Zamanian’s belief in the limitless possibilities of bourbon as a canvas for unique flavor profiles shapes the identity of the brand.
The first two bourbons introduced by Mary Dowling Whiskey showcase a blend of tradition and innovation. The Tequila Barrel expression, a high rye Kentucky Straight Bourbon finished in Reposado tequila barrels, offers a spicy twist on a classic favorite. In contrast, the Double Oak Barrel bourbon undergoes dual aging in new American Oak barrels, resulting in a sweeter profile bottled at barrel strength. These premium offerings reflect Zamanian’s dedication to crafting exceptional spirits with a distinctive character.
Despite being a new entrant in the whiskey market, Mary Dowling Whiskey has already started making waves. The brand’s collaboration with Castle Brands, an international marketer of wines and spirits, has paved the way for national and international distribution. By engaging with consumers through storytelling and heritage, the brand aims to establish its credibility and distinct identity in the industry. Awards from prestigious competitions like the San Francisco World Spirits Competition and the Adi International Spirits Competition validate the quality and craftsmanship of Mary Dowling Whiskey.
As Mary Dowling Whiskey embarks on its journey to redefine the premium bourbon landscape, the brand appears poised for success. With the backing of Pernod Ricard and Zamanian’s expertise in whiskey-making, Mary Dowling Whiskey has the potential to become a prominent player in the industry. By honoring the legacy of Mary Dowling and embracing innovation in every bottle, this brand is set to captivate whiskey enthusiasts worldwide. Mary Dowling’s legacy is not just a story of the past; it is a bold vision for the future of whiskey.