Athletes and celebrities have been branching out into the world of spirits and wine, showcasing their entrepreneurial spirits off the field or screen. From Tequila to Bourbon, these high-profile individuals have created brands that are gaining recognition in the industry.
Soccer star Alex Morgan has made a name for herself not only on the field but also in the spirits industry with the launch of Volley Tequila Seltzer. This brand focuses on transparency and authenticity and offers a range of flavors made with 100% blue agave tequila, setting it apart from other ready-to-drink cocktails.
Basketball legends LeBron James, Draymond Green, and Anthony Davis have come together to invest in Lobos 1707 Tequila. The brand symbolizes their team spirit and camaraderie, offering a smooth and complex tequila that has been well-received globally. The unique aging process using a solera system adds to the appeal of this luxurious liquid.
Dwayne “The Rock” Johnson has entered the spirits industry with Teremana Tequila, paying homage to the earth in its name. This tequila is crafted with care and sustainability in mind, creating a clean taste with citrus notes and a hint of vanilla. The commitment to the land and the process sets Teremana apart in the competitive tequila market.
Golf champion Cristie Kerr has taken a swing at winemaking with Kerr Cellars, producing Bordeaux and Burgundy-inspired wines in Napa. The limited production of these wines adds to their exclusivity and refinement, with particular praise for the Kerr Sonoma Coast Pinot Noir and Yountville Malbec.
Cincoro Tequila, backed by sports legends Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari, has set a new standard in the industry. With award-winning expressions and a game-changing Reposado, Cincoro is a top choice for tequila enthusiasts looking for a smooth and flavorful experience.
Former racing icon Danica Patrick has transitioned into winemaking with Somnium, meaning “dream” in Latin. This Napa Valley winery has garnered critical acclaim for its small-batch vintages, including a standout 2014 vintage. The expansion into Sauvignon Blancs and a unique ‘Danica Rosé’ showcases Patrick’s dedication to quality and innovation.
NBA Hall of Famer Scottie Pippen has ventured into the bourbon market with Digits Bourbon, named after his famously large hands. This bourbon offers a smooth and refined taste, with a blend of high-quality ingredients aged in barrels sourced from Indiana and Tennessee. Pippen’s unexpected foray into the spirits industry has proven to be a success.
The intersection of sports and spirits has given rise to a new wave of celebrity-owned brands that are making a mark on the industry. From Tequila to Wine to Bourbon, these athletes and celebrities have shown that they can excel beyond their primary fields and create products that resonate with consumers. As the demand for unique and high-quality spirits continues to grow, these brands are poised to become fixtures in the competitive world of alcoholic beverages.