As the sun beat down on The Carlyle in Atlanta, the sound of brass horns and drums filled the air, creating an atmosphere of excitement and anticipation. Travel advisors, decked out in tropical attire, roamed the venue capturing moments on their phones. However, this wasn’t a typical day at the beach – they were there for a sneak peek of Carnival Cruise Line’s newest private destination in the Caribbean, Celebration Key. Adolfo Perez, Carnival’s senior vice president of global sales and trade marketing, emphasized the company’s $600 million investment in this project, underlining the importance of generating excitement and awareness among travelers.
Perez’s efforts to educate travel advisors about Celebration Key were evident in the “Your Peek at Paradise” tour, which made stops in four cities across the country. From Miami to Baltimore, advisors gathered to learn about the upcoming destination. The event in Atlanta featured interactive booths representing different sections of Celebration Key, such as family-friendly, retail, and adults-only areas. In addition to providing information, Carnival equipped agents with a “passport” booklet containing trivia questions related to the destination. This engaging approach not only informed advisors but also gave them a chance to win exclusive tours or Carnival Cruise Line gift cards.
While the details of Celebration Key may still be a mystery to many, Carnival’s vision for the destination is clear. Unlike other private destinations owned by Carnival Corp., Celebration Key is designed specifically for Carnival Cruise Line guests. The high-energy atmosphere, highlighted by a 10-story sandcastle centerpiece and two 350-foot-long waterslides, aims to create an unforgettable experience for visitors. Glenn Aprile, Carnival’s senior director of brand experience and product development, expressed his hopes that the design would evoke feelings of nostalgia and wonder among guests, reminiscent of carefree days spent playing in the sand.
Kirk Neal, regional vice president of sales for the Eastern U.S. and the Caribbean, emphasized the importance of familiarizing travel advisors with Celebration Key ahead of its opening. By equipping agents with knowledge about the destination, they can better engage with potential guests who have previously cruised with Carnival. This new private destination is positioned as a catalyst for boosting business, offering travelers a fresh and exciting option for their next getaway. The inclusion of unique attractions like the Starfish Lagoon swim-up bar sets Celebration Key apart from other private destinations, promising a dynamic and vibrant experience for visitors.
As Carnival Cruise Line prepares to unveil Celebration Key next July, anticipation continues to build among travelers and industry insiders alike. The promise of a one-of-a-kind destination, tailored specifically for Carnival guests, sets Celebration Key apart as a unique addition to the Caribbean cruise experience. With a focus on engagement, education, and excitement, this new private destination has the potential to become a sought-after paradise for cruisers seeking adventure and relaxation in equal measure.