Rosé is often associated with warm summer days and outdoor gatherings. However, the notion that rosé is exclusively a summer wine is being challenged, especially in the fashion world. As Fashion Week unfolds, rosé emerges as the drink of choice, showcasing its versatility and ability to transition seamlessly from summer into fall. The fashionable bottles and intriguing back stories behind these rosé offerings make a bold style statement that defies traditional wine norms.
Provence rosé, known for its delicate flavors and elegant packaging, takes center stage in the fashion-forward wine scene. Brands like By Ott and Domaines Ott offer an exquisite taste of classic Provence rosé with notes of fresh strawberries, juicy peach tones, and a hint of saline. The sophisticated presentation of these wines, from soft-shouldered bottles to tall curvy designs, adds an element of luxury that resonates with fashion enthusiasts.
Château D’Esclans’ rosé offerings, such as Domaines Sacha Lichine and Les Clans, bring a touch of classic elegance to the rosé category. With embossed crests, gold-etched labels, and substantial bottles, these wines evoke a sense of refinement reminiscent of prep-school sophistication. The blend of Grenache, Rolle, and Syrah in these wines creates a harmonious flavor profile that pairs well with a variety of dishes, from roasted fish to spicy cuisine.
Collaborations with fashion icons like Carla Bruni bring a new level of prestige to rosé production. Château d’Estoublon’s Roseblood, crafted in partnership with Carla Bruni, boasts a blend of Grenache, Syrah, and Rolle in a beautifully designed bottle inspired by the Garden of Eden. This unique rosé offers a delicate profile with hints of lavender, pomegranate, and crunchy stone fruit, appealing to those with a taste for unconventional flavors.
Château Minuty’s “Prestige” rosé and “281” Côtes de Provence AOP showcase the brand’s innovative approach to winemaking. With flavors of small red berries, pink grapefruit, and a touch of acidity, these wines cater to the modern rosé enthusiast. The deeper concentration of fruit and structure in the “281” wine, derived from 25-year-old clonal Grenache grapes, offers a more exotic twist with fleshy tropical fruits, appealing to those seeking a bolder rosé experience.
Dominio Imperfetto’s Queen Rhapsody from Famiglia de Cerchio and Donnafugata’s Rosa Sicilia DOC Rosato present a glimpse into the global rosé landscape. Queen Rhapsody, a blend of Merlot, Montepulciano, and Sangiovese from Italy, offers a spirited wine with market-basket fruits and a creamy texture. On the other hand, Donnafugata’s rosato, featuring native Sicilian grapes, showcases exotic floral notes and fleshy peach tones, reflecting the vibrant winemaking culture of Sicily.
Miraval, the Côtes de Provence AOP rosé associated with Brad Pitt and Angelina Jolie, represents the intersection of celebrity culture and winemaking excellence. Produced by super star winemaker Famille Perrin, Miraval combines Cinsault, Grenache, Syrah, and Rolle to create a light and refreshing rosé with red and black fruit flavors. This approachable wine exudes sophistication and elegance, mirroring the refined taste of its celebrity owners.
Pasqua’s “Y” by 11 minutes Rose Trevenezie IGT challenges traditional rosé conventions with its unconventional label design and playful flavor profile. Featuring fresh strawberries, raspberries, melon, and blood orange zest, this medium-bodied wine offers a soft yet vibrant drinking experience. Ideal for pairing with seafood, especially shellfish like shrimp or lobster, this rosé embodies the spirit of innovation and creativity in the wine industry.
Rosé’s presence in the fashion world transcends seasonality, offering a sophisticated and stylish alternative to traditional wine choices. With its diverse range of flavors, elegant packaging, and celebrity endorsements, rosé has established itself as the ultimate fashionable wine choice all year round, appealing to trendsetters and tastemakers alike.