In a bold move to reshape the nexus of travel and health, SBE chairman and CEO Sam Nazarian has collaborated with renowned personal development guru Tony Robbins to unveil a transformative hotel brand named The Estate. This innovative concept places an emphasis on preventative medicine and longevity, aiming to provide guests with a holistic experience that nurtures both the body and mind. By prioritizing wellness through medical intelligence and innovative practices, The Estate seeks to position itself as a leader in the burgeoning field of wellness tourism.
Central to The Estate’s mission is its partnership with Fountain Life, a company co-founded by Robbins that is focused on disease detection and prevention. Fountain Life operates centers equipped with cutting-edge technology across Florida, Texas, and New York. These centers offer a variety of advanced services including full-body MRI scans, AI-assisted coronary CT scans, genome sequencing, and comprehensive blood diagnostics. This collaboration not only sets The Estate apart from traditional hotel brands but also makes it a pioneer in incorporating advanced medical services into the hospitality experience.
The Estate has ambitious plans for expansion, with intentions to inaugurate 15 hotels and residences coupled with 10 urban preventative-medicine centers by 2030. The initial four hotels are set to make their debut in alluring destinations such as St. Kitts, the United Kingdom, northern Italy, and Montreux, Switzerland, scheduled for 2026. As the brand evolves, additional locations are expected in vibrant locales like Miami and within the Gulf Cooperation Council region. This strategic expansion underscores the growing demand for wellness-focused accommodations while tapping into the larger trend of health-conscious consumerism.
The Estate is not only set to redefine luxury hospitality but also enhance its wellness offerings through strategic partnerships. In select metropolitan areas, the brand intends to collaborate with Clinique La Prairie, a prestigious Swiss medi-spa known for its premier health services. This synergy assures guests access to world-class wellness experiences that complement their stay. Notably, backing from high-profile personalities such as Grammy-winning artist Marc Anthony and business mogul Richard Attias lends additional credibility and visibility to The Estate’s ambitious vision.
The concept of fusing hospitality with health is not without its challenges in an increasingly competitive market. With the recent launch of the HQ lifestyle brand by SBE in partnership with Wyndham Hotels & Resorts, The Estate must carve its own niche within the wellness space by consistently delivering exceptional and well-rounded health services. As wellness tourism continues to gain traction, The Estate’s success will largely depend on its ability to innovate and personalize its offerings to meet the evolving needs of wellness-seeking travelers.
The Estate represents a forward-thinking approach to hospitality, where the focus extends beyond mere leisure to encompass a deeper commitment to health and wellness. With its strategic partnerships, state-of-the-art services, and an expansive vision for the future, The Estate is poised to not only revolutionize the wellness travel industry but also inspire individuals to take charge of their health in unprecedented ways. In a world becoming increasingly aware of the interplay between lifestyle and longevity, this brand embodies the future of travel and wellbeing.