Nestled within the agave fields of Santiago Matatlán, Oaxaca, is a story that beautifully intertwines family legacy, cultural heritage, and the dedication of contemporary artisans. Isabel Santiago, the first woman in her family to distill mezcal, embodies this narrative in remarkable ways. With generations of mezcal-making expertise coursing through her veins, Isabel not only honors her lineage but also breaks gender barriers in an industry historically dominated by men. Her great-grandfather Valente Santiago’s legacy as a field worker set the groundwork for this family tradition, which has now evolved into a thriving business thanks to Isabel’s innovative spirit and engineering expertise.
Isabel’s journey resonates with many young women looking to conquer male-dominated fields. She refers to her father’s unwavering support as a crucial component of her success. “Once I understood that being a woman is an asset and not an obstacle, I got the strength to continue this craft,” she states, reflecting on her determination to challenge societal norms while mastering the intricate craft of mezcal distillation. Her story is a powerful reminder that perseverance and self-belief pave the way for progress.
The inception of ZOMOZ Mezcal marks a significant milestone in the world of artisanal spirits. Diego de la Vega, alongside Isabel and a collective of like-minded individuals, formed a brand that aims to redefine the perception of mezcal in a crowded market. After studying law in the United States, de la Vega recognized a void in the availability of authentic Mexican mezcal. His nostalgic yearning for the flavors of his homeland led him back to Oaxaca, where he discovered Isabel’s mastery of the craft. Together, they embarked on a mission that transcends the mere production of spirits; it is a celebration of identity, community, and cultural richness.
ZOMOZ, an alternative spelling of “somos”—meaning “we are”—encapsulates the essence of the brand: a steadfast allegiance to Mexican heritage. De la Vega emphasizes their vision: “We are a Mexican owned, Mexican made brand, not another ‘white label’ mezcal,” articulating a commitment to authenticity that resonates deeply in a saturated market often diluted by foreign influences. Through ZOMOZ, de la Vega and Santiago strive to illustrate what it means to be Mexican today—a blend of tradition and modernity infused with a sense of belonging.
At the heart of ZOMOZ lies a meticulous process that respects time-honored techniques while embracing modern refinement. The agave espadin, cultivated on the Santiago family plantation, undergoes a lengthy maturation process, harvested only after seven years to ensure optimal flavor development. The use of widely sourced local wood for roasting the agave over prolonged periods—up to six days—is a testament to their commitment to quality and tradition. This craftsmanship is further enhanced by the use of a stone tahona, pulled by a family horse, creating a unique and authentic product that truly stands out in a competitive landscape.
Fermentation, conducted in pine wood tanks, emphasizes the importance of natural elements, allowing the flavors to blossom reflexively. Isabel’s proprietary distillation process is what ultimately gives ZOMOZ its distinctive character. The double distillation creates a smooth finish that embodies the essence of maguey, a perfect introduction for newcomers to mezcal, which often intimidates with its strong flavors.
The accolades ZOMOZ has amassed in recent competitions speak volumes about the quality and dedication behind this venture. Winning awards such as Double Gold at the San Francisco World Spirits Competition showcases that hard work and authenticity do not go unnoticed.
In an era where aspects of Mexican culture are often commodified or simplified, de la Vega and his team believe in presenting an authentic narrative. “Our culture is the celebrity,” he proclaims, emphasizing the significance of shared experiences woven through traditions and flavors. The goal of ZOMOZ is not only to offer a premium product; it seeks to embody the real struggles, joys, and achievements of the Mexican people.
The challenge is to shift consumer perception—mezcal should be celebrated, not feared. The well-crafted flavor profile aims to entice those unfamiliar with the spirit, serving as an accessible gateway into the world of mezcal. By maintaining a low-profile marketing approach, ZOMOZ invites consumers to genuinely engage with the experience rather than getting lost in the allure of celebrity endorsements.
As ZOMOZ cemented its presence in the industry, co-founders like Isabel Santiago and Diego de la Vega forged connections that transcend the product itself. They represent a renaissance, encouraging a thoughtful appreciation for culture and craftsmanship among a global audience. “We believe we are living through a Mexican Renaissance,” de la Vega asserts, a sentiment that underscores the artistic rebirth unfolding across diverse fields, including food, art, music, and drinks.
ZOMOZ Mezcal is a vibrant testament to the tenacity of the Mexican spirit, a reminder of the power of heritage and community that transcends geographical boundaries. As consumers continue to explore the depth and diversity of mezcal, ZOMOZ stands firm as an emblem of pride, quality, and authenticity—a sip of home for many, and a bridge to understanding and celebrating the intricate tapestry that is Mexican culture.