After an impressive absence of 32 years, the renowned Regent hotel brand is making its highly anticipated comeback in the Americas with the grand opening of the Regent Santa Monica Beach in Southern California. This event marks a significant revival for the brand, which was a prominent player in the luxury hotel market before its U.S. properties transitioned in management and branding. Originally established in 1970, the Regent brand maintained a notable presence at the iconic Regent Beverly Wilshire in Beverly Hills until it transitioned to a Four Seasons hotel in 1992, leaving a gap in the luxury accommodation landscape in the region until now.
The Regent Santa Monica Beach promises an exclusive experience for its guests, featuring 167 opulent guestrooms that begin at an impressive 720 square feet, ensuring ample space for relaxation and leisure. Nestled close to the vibrant Santa Monica Pier, the hotel’s location adds to its allure, making it an ideal destination for both relaxation and exploration.
Dining at the Regent is set to be nothing short of spectacular, with four unique venues that cater to diverse palates. The Mediterranean-inspired Orla and its adjoining Orla Bar, conceptualized by James Beard Award-winning chef Michael Mina, highlight a dedication to high culinary standards. Additionally, the Sweet July Cafe, an extension of Ayesha Curry’s lifestyle brand, offers a personalized touch to the dining experience. Furthermore, the Azure Bar invites guests to unwind with a curated cocktail selection while enjoying what the hotel describes as “elevated poolside cuisine,” enhancing the luxurious atmosphere.
In addition to its sumptuous accommodations and dining options, the Regent Santa Monica Beach features a variety of amenities designed to enhance the guest experience. A stunning pool area provides picturesque views of the Pacific Ocean, making it an ideal spot for both sunbathing and leisurely swims. The hotel also boasts a 10,000-square-foot Guerlain Wellness spa, which promises a sanctuary for restorative treatments and relaxation.
Fitness enthusiasts will appreciate the well-equipped fitness center, while those looking to host events can take advantage of the substantial event spaces available, including a grand ballroom that spans 6,100 square feet. The careful selection of amenities speaks to Regent’s commitment to providing a comprehensive and luxurious experience for all guests, whether they are on a romantic getaway, a family vacation, or a corporate retreat.
However, luxury comes at a price. Room rates at the Regent Santa Monica Beach begin at $1,100 per night, positioning the hotel firmly within the high-end market. This pricing strategy underscores the premium experience that the Regent aims to deliver, but it also raises questions about accessibility for a broader audience. While the essence of luxury is often accompanied by higher costs, ensuring a diverse clientele could be a challenge for the brand as it re-establishes itself within the competitive American market.
With the Regent brand now integrated into IHG Hotels & Resorts—a transition that occurred in 2018—the September 2023 opening of the Regent Santa Monica Beach signifies a bold step towards re-establishing a foothold in the luxury hospitality sector and setting a benchmark for future endeavors.