The Greek cruise line Celestyal is introducing a series of changes aimed at simplifying its fare structure and enhancing the passenger experience. With significant adjustments set to take effect on December 11 for cruises departing from March 21, this article analyzes the implications of these changes for both travelers and travel agents.
One of the major updates from Celestyal is the replacement of its previous Experience and Experience Plus packages with a newly designed fare option called Celestyal One. This transition marks a departure from the more complex offerings to a straightforward package that aims to include essential services without overwhelming potential guests with choices. Celestyal One promises to include basic WiFi capable of supporting regular browsing and social media use, which is a notable enhancement since, until now, only purchasers of the Experience Plus package enjoyed complementary WiFi. By including basic connectivity for all guests, Celestyal acknowledges the increasing importance of staying connected during travel.
In addition to WiFi, the package encompasses filtered coffee, tea, water, and juice, ensuring passengers have access to refreshing non-alcoholic beverages throughout the day. However, one key aspect is the exclusion of discounted excursions and selected alcoholic beverages—features that were part of the previous packages. Instead, Celestyal has implemented a digital wallet system called CelestyalPay for managing specialty dining and alcoholic drinks, enabling a more streamlined and modern approach to onboard purchases.
The introduction of CelestyalPay is not just beneficial for guests but also for travel agents, as those who promote the digital wallet will earn a 10% commission. Additionally, guests who preload their wallets before embarkation can earn bonus credits, providing a tangible incentive to engage with the new system. For instance, loading 1,000 euros will yield a bonus of 250 euros. This strategy of incentivizing both guests and travel advisors may enhance overall sales and improve customer satisfaction, as travelers prefer modern payment solutions. However, the reduction of package options may pose challenges for agents accustomed to selling more comprehensive experiences.
A noteworthy development in Celestyal’s new offerings is the expansion of complimentary dining options aboard its ships. Alongside the main restaurant, Thalassa, and the buffet option, Taverna, additional venues such as the Greek Deli and Pizza Oven (exclusive to the Discovery ship) will provide guests with more free dining opportunities during their cruise. Such changes are particularly attractive to travelers seeking value during their holidays, signaling a trend in the cruise industry to enhance onboard dining options without burdening guests with added costs.
However, the addition of notable specialty restaurants like Pink Moon, Smoked Olive, and Grillseekers suggests a dual approach—where standard offerings are complemented by premium dining experiences, yet these premium options require additional payments. This could motivate guests to explore more inclusive dining while allowing the cruise line to maintain exclusivity for specialty venues.
The incident of reimagining onboard experience extends to the Celestyal Discovery through a significant refit that adds 47 new cabins, including two Grand Horizon Suites with expansive balconies. This upgrade will increase capacity by 7.4% to accommodate 1,300 guests.
The addition of new staterooms, particularly Junior Dream Suites and more interior Cosmos Cabins, presents an evolution in cruise accommodations. These upgrades indicate Celestyal’s commitment not only to increasing passenger capacity but also to enhancing the overall comfort and experience of its guests. Suite guests will also enjoy exclusive amenities, including access to a private thermal spa suite and new culinary experiences designed to reflect the ship’s itinerary—showcasing a focus on luxury and personalized service.
Celestyal is embracing a more straightforward and customer-oriented approach through its fare changes and enhancements to onboard services. By simplifying its offerings and ensuring that essential services are included, the cruise line positions itself to attract a broader audience while responding to the evolving demands of modern travelers. The response from the market remains to be seen, but these strategic adjustments could signify an exciting new chapter for Celestyal Cruises in the competitive cruise industry landscape.