Bermuda is often synonymous with rum, a staple in its vibrant cocktail culture. However, gin, with its equally fascinating history and connection to the island, is emerging as a remarkable counterpart. This overlooked spirit is not only integral to Bermuda’s heritage but is also experiencing a renaissance thanks to the efforts of local businesses and distilleries. The Bermuda Gin Co., a family-owned establishment founded in 2019, is at the helm of this gin renaissance. Their commitment to craftsmanship celebrates both the geographical uniqueness of Bermuda and its historical ties to British culture.
One of the central themes linking gin to Bermuda is the juniper berry, a key botanical in gin production. The island’s own Bermuda Cedar, an evergreen species facing the threat of extinction, serves as an inspirational symbol in this movement. The Bermuda National Trust has been actively engaged in the conservation of this tree, and local businesses are weaving its narrative into the fabric of their brands. The Rosewood Bermuda resort has taken a noteworthy initiative, aptly named The Juniper Initiative, which is designed to promote environmental awareness while simultaneously spotlighting gin’s enriched cultural heritage.
Rosewood Bermuda’s flagship beverage, the Juniper & Tonic—affectionately coined the “J&T”—merges innovation with tradition. With a base of tart lime and ginger-infused gin blended into a silky melon liqueur, this cocktail is a tribute to the rich flora of Bermuda. Each cocktail sold contributes a dollar to the Juniper Initiative, directly funding the planting of Bermuda Cedar trees and empowering community members to participate actively in environmental stewardship. For each $200 raised, one tree is planted and digitally mapped, allowing patrons to visualize the impact of their enjoyment.
The Conservatory Bar & Lounge at Rosewood Bermuda has curated an environment designed to honor gin’s status while championing sustainability. With an impressive collection of over forty global gins and complimentary daily tastings, it invites both connoisseurs and newcomers to explore the unique flavors of gin. The bar goes a step further by offering a non-alcoholic option, the Green Garden Cooler. This drink not only delights with its refreshing profile but also contributes to the fundraising efforts for the environmental cause, showcasing that sustainability can resonate with diverse lifestyle choices.
In an age where environmental concerns dominate global discussions, initiatives like the Juniper Initiative exemplify how businesses can help to safeguard the planet while nurturing local culture. Andrew Archibald, the managing director of Rosewood Bermuda, encapsulates this ethos beautifully, noting that their commitment is about more than just serving drinks; it’s about fostering a connection between the community and its natural heritage. As both gin and Bermuda’s cedar trees find new life, one thing is certain: the future of Bermuda’s spirits is both sustainable and exciting.