In the bustling heart of Tampa, buried within an unremarkable office park, lies a vibrant world of creativity and artistry that most cruise enthusiasts overlook. The Norwegian Cruise Line Holdings (NCLH) Creative Studios is a sprawling 120,000-square-foot facility that serves as the lifeblood of entertainment for the company’s cruise offerings. Behind doors labeled with the innocuous name “Creative Studios” exists a realm where dreams transition from concept to reality, featuring dancers, musicians, and an array of theatrical props and costumes. Recent media invitations have peeled back the curtain on this remarkable space, revealing a symphony of creativity fueled by passion and professionalism.
During a recent visit, media representatives were guided through the studios by NCL executives, including President David Herrera and Vice President of Entertainment Production Bryan White. The highlight of the day was centered on the forthcoming show “Revolution: A Celebration of Prince,” a 50-minute experience designed to pay homage to the legendary musician. It ignited a palpable excitement, amplified by the cheerful preparation of attendees, who donned purple accents to match the thematic vibe. This lively atmosphere was the perfect precursor to witnessing a glimpse of the high-energy performances awaiting passengers aboard the Norwegian Aqua.
A Comprehensive Production Machine
As we meandered through the studios, it became apparent that NCL operates more than just individual shows. The company manages an impressive slate of approximately 112 production shows across its brands, including Norwegian, Oceania, and Regent. This multifaceted approach allows NCL to optimize talent across various cruise ships, ensuring guests receive a diverse array of entertainment experiences. A glimpse behind the scenes showcased a cast absorbed in rehearsals for various performances, including “Elements: The World Expanded.”
The scale of operations was mind-boggling, particularly when considering that the Creative Studios had become the nurturing ground for performers who would soon set sail to thrill audiences in Europe. These performers immerse themselves in weeks of intensive training, from aerial choreography to vocal performances, transforming them into multifaceted entertainers capable of captivating audiences in diverse formats. It’s a testament to a well-oiled machine, operating with precision yet infused with an undeniable artistic spirit.
The Heart of Talent Recruitment
One striking aspect of the creative process at NCL is the emphasis placed on talent procurement. Franklyn Warfield, the senior manager of theatrical casting, emphasized the rigorous process that had seen over 1,500 offers made for nearly 800 positions in the previous year alone. This attention to detail reinforces NCL’s commitment to providing top-notch performances. The excitement in the room was contagious as Warfield narrated anecdotes about casting that exude enthusiasm and camaraderie, creating a supportive environment for artistic souls.
What’s more impressive is that around 70% of the cast chose to return for subsequent seasons, a testament to the engaging work environment and the rewarding nature of their artistic contributions. “That’s awesome!” someone exclaimed, and the laughter that followed highlighted the community spirit driving this facility. In a world where talent can often feel disposable, NCL’s commitment to nurturing its performers stands out distinctly.
Costumes and Artistry: The Unsung Heroes of Production
No discussion of creative production would be complete without acknowledging the crucial role of costumes. The Creative Studios houses a mesmerizing costume warehouse, boasting an astonishing collection of over 70,000 pieces. It’s here that creativity meets practicality, as costumes are meticulously organized and maintained, right down to the smallest details like rhinestones and embellishments. The space is akin to a treasure trove for theatrical wardrobes, filled with gowns, urban attire, and even vintage Vegas-showgirl pieces.
The efforts of the costume team are astounding, as they not only source but also manufacture bespoke pieces that elevate performances to a realm of extraordinary. The on-site atelier works tirelessly to craft handmade garments, ensuring that every costume aligns perfectly with the artistic vision of each production. From the vibrant fabrics to the intricate embellishments, it’s clear that nothing is left to chance in delivering an unforgettable experience.
In the hair and makeup department, performers learn the craft of transforming themselves into their stage personas, an essential skill that adds another level of professionalism to productions. The precise art of makeup, combined with vast wig collections, allows for an unparalleled adaptability, ensuring that every character shines brightly.
The thoughtful logistics behind the scenes also become evident as we ventured into the shipping and receiving area. This is where all the meticulously crafted costumes and props are prepared for journeys across the globe, intricately planned to ensure smooth transitions from the Creative Studios to the ships.
NCLH’s Creative Studios encapsulate the fusion of artistry and precision. It showcases the unseen labor of love that culminates in unforgettable entertainment experiences. Those who board the Norwegian Aqua and its sister ships do so unaware of the intense preparation and inventive spirit that brought their cruise entertainment to life. Such a behind-the-scenes exploration opens one’s eyes to the dedication required in creating magical moments for guests at sea.