When Veronica Garza, co-founder of Siete Foods, first crossed paths with Hollywood star Eva Longoria, it was not in a boardroom discussing business strategies, but rather at a cheer camp where Longoria was teaching. The connection stemmed from a shared background, with Longoria growing up in Corpus Christi, Texas, near the Garza family in Laredo, Texas. This chance encounter left a lasting impression on Veronica, as Longoria’s genuine support for young Latinas resonated deeply with her.
Fast forward nearly three decades later, and Longoria has come on board as an investor and strategic advisor for Siete Foods, a company founded by a family of seven that has grown to become a $500 million food brand. Longoria’s goal in this collaboration is clear – to build a billion-dollar food empire that celebrates Mexican-American culture and provides greater accessibility to Mexican-American foods. This partnership is driven by a shared passion to uplift the Latino community and create opportunities for cultural representation in the food industry.
The alignment between Siete Foods and Eva Longoria goes beyond just business interests; it is rooted in a shared border culture that Mexican Americans often navigate. Longoria’s multifaceted career as an actress, director, producer, philanthropist, and activist mirrors the diverse skills and talents within the Garza family and the Siete Foods brand. As the company continues to expand its product line of gluten-free tortillas, chips, and cookies inspired by Mexican-American flavors, Longoria’s involvement adds a new dimension to the brand’s mission of celebrating heritage and culture.
The strategic collaboration between Siete Foods and Eva Longoria also comes at a crucial time when Latino buying power in the United States is on the rise. As the fastest-growing Hispanic food company in the U.S. and the second-largest privately-owned snack brand, Siete Foods holds a unique position to cater to the growing Latino consumer market. Longoria’s influence and reach in the media and entertainment industry further amplify the brand’s message and connect with a wider audience.
Beyond her role as an investor and strategic advisor, Eva Longoria’s commitment to empowering Latinas through entrepreneurship and education shines through her philanthropic initiatives. From founding the Eva Longoria Foundation to supporting Latino-owned businesses through investments like Casa Del Sol tequila, Longoria is a champion for creating opportunities and breaking barriers for underrepresented communities. Her recent recognition with the Courage & Civility Award highlights her dedication to fostering inclusivity and diversity in society.
The partnership between Siete Foods and Eva Longoria signifies more than just a business collaboration; it is a coming together of like-minded individuals with a shared vision for uplifting Latino communities. Through initiatives like The Juntos Fund, Siete Foods is committed to supporting Latino entrepreneurship and providing resources to empower Latino-owned businesses. Longoria’s involvement adds a layer of insight and expertise that complements the Garza family’s business acumen, creating a powerful synergy that drives the company towards continued growth and success.