Pabst Blue Ribbon, the third oldest beer brand in America, has truly made a name for itself through its unconventional marketing strategies. From rowdy social media posts to street-art-driven ad campaigns, Pabst has always found unique ways to grab the attention of consumers. This approach has been successful in keeping the brand at the forefront of consumers’ minds.
In celebration of its 180th birthday, Pabst is set to release a 180-pack on the market this summer. This ambitious move is unprecedented in the beer industry, offering consumers the equivalent of six 30-packs of beer or 2,160 ounces of brew. While offering large pack sizes is not new in the beer industry, Pabst has taken it to a whole new level with the 180-pack.
Pabst Brewing has a history of pushing the boundaries when it comes to packaging. From wrapping every bottle with a blue ribbon in the early days to creating massive packs like the 99-pack and the 1776-pack, Pabst has always aimed to stand out in a crowded market. By continuously introducing new and quirky packaging, Pabst has gained a reputation for creativity and innovation.
In recent years, Pabst has set records with its unique packaging strategies. The 1844-pack, released in 2022 to celebrate the brand’s founding year, set the record for the largest beverage package ever released in retail. This bold move garnered massive attention for the brand and solidified Pabst’s reputation as a trendsetter in the industry.
By creating attention-grabbing packages like the 180-pack, Pabst Brewing is once again driving the conversation around their brand. These unconventional packaging strategies have allowed Pabst to generate buzz and gain exposure without the need for traditional national advertising. Through these innovative approaches, Pabst has found a way to capture the attention of consumers at a fraction of the cost of major brewers.
According to Rachel Keeton, marketing director at Pabst Brewing, the limited 180-pack is a way for the brand to celebrate a significant milestone in its history. By leveraging its 180th anniversary as a focal point, Pabst is able to connect with consumers on a deeper level and create a memorable experience for beer enthusiasts.
Pabst Brewing’s unconventional marketing strategies have set the brand apart in a competitive beer market. By consistently pushing the boundaries and creating attention-grabbing packaging, Pabst has managed to capture the attention of consumers and drive the conversation around their brand. As they celebrate their 180th anniversary, Pabst Brewing continues to prove that creativity and innovation are key to building a successful and memorable brand.