Founded in 2018 by the Issakharian brothers, Seven Teas is a brand that seeks to celebrate the diversity and rich cultural history of tea. Rooted in the heritage of Iranian, Jewish, and Texan traditions, the brothers set out on a journey to create a brand that would reflect the global origins of tea while maintaining a commitment to quality and authenticity.
The name “Seven Teas” is symbolic of the seven continents and seas, as well as the spiritual significance of the number seven. Jeremy and Josh Issakharian, also known as the brew brothers, drew inspiration from their backpacking adventures across the world, where they discovered the importance of tea in various cultures. This journey illuminated a trend in the tea industry where many brands were prioritizing lower prices over quality, prompting the brothers to create Seven Teas as a reflection of their global tea experiences.
Seven Teas sets itself apart by directly sourcing tea from organic farms, focusing on environmental sustainability and fair labor practices. By establishing close relationships with farmers, the company oversees every step of production, from cultivation to harvesting. This hands-on approach ensures that only the highest quality tea leaves make it into Seven Teas’ blends. The brand’s original glass collection showcases intricate artwork that pays homage to the cultural heritage of each tea blend, while the recently launched canned line offers low-sugar alternatives for mass consumers.
Currently available in 3,000 U.S. retailers, including Whole Foods, Seven Teas is poised for wider accessibility and growth through crowdfunding campaigns and licensing deals. The company’s strategic shift to offer canned beverages alongside glass bottles has proven successful in attracting a broader audience while maintaining its identity. With a focus on merchandising and enhancing visibility in retail spaces, Seven Teas continues to stand out in the competitive tea market.
Bootstrapping Seven Teas has presented both challenges and opportunities for the Issakharian brothers. While maintaining full ownership allows for unparalleled control over the business, it also brings financial risks that keep them up at night. The commitment to quality and integrity in their products is a top priority, as they strive to deliver blends that meet rigorous standards. Looking ahead, the U.S. tea market is poised for growth, driven by consumer demand for healthier beverage alternatives. Seven Teas aims to continue driving growth within the tea category by establishing a unique and influential presence in the market.
Overall, Seven Teas’ story is one of passion, innovation, and a deep respect for the cultural traditions of tea. As the brand continues to expand and evolve, it remains true to its roots while embracing the opportunities that come with growth in the ever-changing beverage industry.