DuBlasé is a premium whiskey brand that was launched in Jacksonville, Florida in the summer of 2021. The brand has quickly become a rising star in the spirits industry, with founder and CEO Darrin Eakins at the helm. Eakins is not only an entrepreneur but also a philanthropist, striving to expand DuBlasé to new markets across the United States while benefitting African American communities.
Darrin Eakins has earned numerous awards throughout his career, including being named Top 40 Under 40 by Florida A&M University in 2023 and Top 20 Under 40 by the Florida Black Expo in 2021. He serves on the board of several organizations and has been recognized for his leadership and entrepreneurship by prestigious institutions such as the Jim Moran Institute for Global Entrepreneurship and Leadership Jacksonville Inc.
DuBlasé is more than just a whiskey brand; it is a celebration of African American heritage in the spirits industry. Eakins was initially introduced to whiskey by his uncle at a family tasting, leading him to create a brand that caters to fans of flavored whiskey. With two signature recipes made from all natural ingredients, DuBlasé offers hints of vanilla and spices that are perfect for a variety of cocktails.
Eakins believes that the increased representation of African Americans in the spirits industry is crucial for achieving equality. As the owner of DuBlasé Whiskey, he is passionate about having a seat at the table alongside other brands making a positive impact in the industry. DuBlasé is not just a spirit for celebrations; it is a product that contributes to philanthropic causes through the DuBlasé Foundation, which focuses on empowering minority youth in underserved communities.
DuBlasé has already made a mark in national retailers such as Total Wine, Sam’s Club, and ABC, with online availability in 32 states. However, Eakins is determined to take the brand even further by partnering with distributors nationwide. The goal is to increase the number of executives in the industry and focus on giving back to the community, with a portion of sales going towards charitable causes supported by the DuBlasé Foundation.
In addition to its philanthropic efforts, DuBlasé has partnered with national and local organizations to support various initiatives. From healthcare to education, the brand is committed to making a positive impact in the communities it serves. Eakins envisions DuBlasé Whiskey as a catalyst for building a stronger community with a unified vision, one toast at a time. By leaving a legacy of good in the world, Eakins believes that true fulfillment comes from giving back.
DuBlasé is not just a whiskey brand; it is a symbol of empowerment and unity. Through its commitment to equality, representation, and philanthropy, DuBlasé is changing the spirits industry one bottle at a time. As the brand continues to grow and expand its reach, its impact on communities across the country will only continue to strengthen, leaving a lasting legacy of support and goodwill.