Hero Bread, a California-based startup, has recently secured $21 million in funding to further its mission of providing low-carb, high-nutrition baked goods to a wider audience. This latest round of financing, co-led by Cleveland Avenue, DNS Capital, and Composite Ventures, with additional support from existing investor Greatpoint Ventures, marks a significant milestone for the company.
Founded in 2021 by Cole Glass, Hero Bread initially gained traction by offering its products at select Subway restaurants. With endorsements from high-profile athletes like Tom Brady and Kevin Durant, as well as popular musicians such as The Weekend, the brand quickly garnered attention. Hero Bread’s product line includes a variety of offerings such as French Croissants, Buttery Cheese Biscuits, Hawaiian Rolls, White & Seeded Bread, Burger & Hot Dog Buns, and Tortillas. These items are available for purchase through the company’s website and at over 4,000 retail locations, including Publix, Sprouts Farmers Market, Albertsons, and Safeway, among others.
Utilizing Resistant Wheat Starch
One of the key factors that sets Hero Bread apart from traditional baked goods is the use of resistant wheat starch, a dietary fiber that reduces the net carb content of the products. This innovative approach has allowed Hero Bread to cater to the increasing demand for low-carb and keto-friendly options in the market. CEO YuChiang Cheng emphasized the company’s dedication to product quality and continuous improvement, highlighting the extensive research and development that goes into perfecting their formulations.
Driving Growth and Innovation
Since its inception, Hero Bread has experienced exponential growth, with sales doubling every year. The company’s strategic approach to expanding distribution and exploring new product categories has positioned it as a leader in the low-carb baked goods sector. Cheng expressed his commitment to maintaining a strong presence across various retail channels and continuing to innovate to meet consumer preferences.
Looking ahead, Hero Bread plans to scale its operations and launch new initiatives to further solidify its position in the market. With a strong focus on customer satisfaction and product excellence, the company is poised for continued success in the coming years. By leveraging its innovative use of resistant wheat starch and commitment to nutritional quality, Hero Bread is reshaping the way consumers perceive and enjoy baked goods.