Air Canada is set to launch its NDC content within Sabre in the upcoming weeks, marking a significant milestone in their distribution strategy. This move signifies the airline’s commitment to modernizing its merchandising technology and shifting away from traditional legacy GDS bookings.
In a bold step towards encouraging NDC bookings, Air Canada has decided to waive the surcharge on legacy GDS bookings for all but the lowest fare classes in each cabin. This strategic decision aims to drive more agencies towards utilizing the NDC platform for booking Air Canada flights.
Expansion of Booking Options
With over 600 agencies currently utilizing the NDC booking option, Air Canada is leading the way in digital merchandising technology adoption. By providing incentives for NDC bookings and removing surcharges on most fare buckets, the airline is paving the way for a seamless booking experience for both travel agents and passengers.
Looking ahead, Air Canada has ambitious plans to introduce dynamic fares by the end of the year, offering price points that are not available through traditional legacy GDS technology. Additionally, the airline is committed to enhancing its NDC platform with various servicing improvements, including better support for disrupted customers, handling of involuntary changes, and more payment options for international markets.
Air Canada’s progressive approach towards NDC adoption is a testament to its dedication to innovation and customer-centricity. By expanding booking options, eliminating surcharges, and introducing dynamic fares, the airline is poised to revolutionize the way travelers book and experience air travel. With a focus on enhancing the overall booking experience and providing more flexibility to customers, Air Canada is setting a new standard for airline distribution strategies.