Disney’s decision to retheme Splash Mountain into Tiana’s Bayou Adventure has been met with widespread enthusiasm from both travel advisors and park guests. The original theme of Splash Mountain, based on Disney’s 1946 film “Song of the South,” had faced criticism for its portrayal of Black people. The retheme to Tiana’s Bayou Adventure, inspired by the 2009 animated film “The Princess and the Frog,” is seen as a step towards inclusivity and modernization.
The character of Tiana is celebrated for being “everybody’s princess,” with her relatable story that resonates with a diverse audience. The portrayal of Tiana in the new attraction has been praised for its positive storyline and focus on New Orleans’ music and culinary scene. The shift towards inclusion in Disney’s attractions reflects a broader shift in the industry towards embracing diversity and representing a wider range of perspectives.
Travel advisors have expressed excitement about the retheme, with many clients eagerly anticipating the new attraction. Greg Antonelle of MickeyTravels commended Disney’s marketing of the new attraction as “masterful,” citing the positive response from clients who have already experienced it. Beci Mahnken of MEI-Travel, Mouse Fan Travel, and Universal Fan Travel highlighted the appeal of the rethemed attraction for children, who can now identify with the characters and themes of Tiana’s Bayou Adventure.
Disney’s decision to retheme Splash Mountain aligns with its commitment to the principles of safety, courtesy, show, efficiency, and now, inclusion. The addition of the fifth key, inclusion, reflects the company’s dedication to promoting diversity and creating a welcoming environment for all guests. While some may lament the loss of the original design by Disney Imagineer Tony Baxter, the positive reception of Tiana’s Bayou Adventure demonstrates the success of Disney’s decision.
In addition to the retheme of Splash Mountain, Disney has also completed a major renovation of Epcot, creating three distinct neighborhoods: World Nature, World Discovery, and World Celebration. The revitalization of Epcot offers new opportunities for guests to explore diverse experiences and attractions. The reimagined CommuniCore Hall and Plaza provide a flexible space for festivals and events, catering to a wide range of guests and creating unique opportunities for travel planners.
With new attractions like Tiana’s Bayou Adventure, the “Disney Dreams that Soar” drone show in Disney Springs, and ongoing developments at Epcot, this summer promises to be an exciting time for guests visiting Walt Disney World. The commitment to innovation and inclusivity in Disney’s attractions reflects a broader trend in the industry towards creating immersive experiences that appeal to a diverse audience. As Javier Moreno, senior vice president of Disney Destinations Sales Solutions, aptly put it, “there’s never been a better time to vacation at Walt Disney World.”
To ensure that travel advisors are well-equipped to communicate the latest updates and attractions to their guests, Disney provides ongoing training and resources. By inviting agents to experience the new offerings firsthand, leveraging a team of business development managers, and sharing sharable content via social media channels, Disney aims to empower travel advisors to effectively promote the latest attractions and experiences to their clients. Disney’s commitment to supporting travel advisors reflects the company’s recognition of their crucial role in shaping the guest experience.
The modernization of Disney attractions like Splash Mountain and the revitalization of Epcot represent a broader shift towards inclusivity, innovation, and diversity in the theme park industry. By embracing new themes, creating immersive experiences, and empowering travel advisors, Disney is staying ahead of the curve and offering guests exciting new opportunities to explore and engage with their favorite characters and stories.