In the realm of luxury hospitality, there has been a noticeable shift towards highly inclusive offerings that prioritize guest experience over extraneous costs. Properties like The Ivy in Baltimore have set a new standard by embracing a sense of generosity as a cornerstone of their luxury experience. By including amenities such as valet parking, chef-made breakfast, on-site activities, daily afternoon tea, and private car service in their nightly rate, The Ivy has redefined what it means to provide a truly all-encompassing luxury stay.
According to Rob Arthur, the general manager at The Ivy, the hotel was designed to make guests feel like they were staying at the home of a generous friend. This approach aims to eliminate the need for guests to constantly calculate the cost of each extra amenity, allowing them to relax and enjoy their stay without any hidden fees or surprises. Arthur estimates that a substantial percentage of The Ivy’s guests take advantage of multiple complimentary amenities each day, underscoring the appeal of a hassle-free luxury experience.
Another notable example of a highly inclusive luxury property is the Post Ranch Inn in Big Sur, Calif. The hotel, which has been open since 1992, includes a minibar with wine, daily made-to-order breakfast, and a variety of activities in its nightly rate. Stephen Andrews, the vice president of marketing and sales for Passport Resorts, the property’s parent company, emphasizes the importance of these inclusions in shaping the guest experience. With a focus on service offerings and amenity inclusions, the Post Ranch Inn has successfully cultivated a loyal base of repeat guests who value the personalized treatment they receive.
In Europe, the J.K. Place brand has gained recognition for its commitment to exceeding guest expectations through included extras at its Rome, Paris, Milan, and Capri properties. At J.K. Place Roma, guests receive complimentary welcome drinks, a la carte breakfast, and access to a fleet of e-bikes. General manager Maria Strati emphasizes the brand’s dedication to showering guests with arrival and departure gifts, ranging from bottles of prosecco to personalized souvenirs. This personalized touch creates an atmosphere where guests feel at home and valued during their stay.
The rise of highly inclusive luxury hotels represents a new standard in hospitality where guest experience, value, and personalization take precedence. By offering a wide range of amenities and services at no additional cost, these properties are setting themselves apart in a crowded market. As discerning luxury travelers seek out experiences that prioritize comfort, convenience, and authenticity, highly inclusive hotels are well-positioned to meet and exceed their expectations. In a world where the value of a hotel stay is measured not just by its price tag, but by the quality of the experience it provides, the future of luxury hospitality looks bright for those who embrace the ethos of generosity and inclusivity.