Managing a top tourist destination is no easy feat, let alone when faced with the constant threat of a volcanic eruption. The Blue Lagoon in Iceland has not only embraced this challenge but is also embarking on ambitious plans to enhance its geothermal spa attraction and expand its hospitality offerings. Despite facing evacuations and closures due to heightened volcanic activity in the region, the Blue Lagoon is forging ahead with changes aimed at improving the overall visitor experience.
One of the most significant updates currently underway at the Blue Lagoon is the construction of a protective wall mandated by the government. This wall is designed to shield the site from potential lava flows, complementing existing safety measures such as gas detection systems and evacuation protocols. To seamlessly integrate the protective wall with its infrastructure, the Blue Lagoon is also constructing a new “welcome house” that will serve as a point of entry for visitors, complete with check-in and retail areas.
In addition to fortifying its defenses, the Blue Lagoon is revamping its geothermal spa experience. The attraction is refreshing its changing rooms with new showers and tech-enabled lockers, as well as adding amenities like a sauna, steam cave, and massage waterfalls to the outdoor lagoon area. The Silica Hotel, part of the Blue Lagoon complex, is also undergoing renovations to ensure a more comfortable stay for guests.
The growth strategy of the Blue Lagoon extends beyond its flagship attraction, with plans to expand into other Icelandic destinations. Projects like Highland Base, located in the central highlands of Iceland, offer adventure-focused accommodations and activities amidst stunning natural landscapes. The brand’s upcoming Mountain Retreat and Mountain Bath will further enhance its luxury offerings, providing guests with access to geothermal lagoons and hydrotherapy circuits.
While the Blue Lagoon continues to evolve and adapt to external threats, its commitment to providing unique and accessible experiences remains unwavering. With plans for future projects like the Glacier Retreat near the Vatnajokull glacier, the Blue Lagoon aims to showcase the beauty of Iceland’s natural wonders while catering to a diverse range of travelers. By staying true to its mission of sustainability and inclusivity, the Blue Lagoon is poised to remain a top destination for years to come.