Athletic Brewing Company, founded in 2018 by Bill Shufelt and John Walker in Milford, Connecticut, has become a force to be reckoned with in the beer industry. The company’s innovative approach to brewing non-alcoholic beers has captured the attention of consumers and investors alike. With a recent $50 million equity financing round led by General Atlantic, Athletic Brewing is poised to further expand its presence in the market.
One key factor in Athletic Brewing’s success has been its strategic acquisitions and focus on long-term growth. The company acquired two former Ballast Point brewing facilities in San Diego, with plans to renovate and expand its brewing capacity. The latest funding will be used to enhance on-site operations and quality control standards, ensuring that Athletic Brewing continues to meet the growing demand for its products.
General Atlantic’s investment in Athletic Brewing speaks volumes about the brand’s potential and market impact. With a seat on the Athletic board, General Atlantic aims to leverage its vast resources and expertise to help the company achieve its full potential. As more consumers seek out healthy beverage alternatives, Athletic Brewing is well-positioned to capitalize on the global demand for non-alcoholic beer.
Athletic Brewing’s success is further evidenced by its recent accolades, including being named one of TIME’s “100 Most Influential Companies” of 2024 and selected as one of GQ’s most creative companies worldwide. With over a 19% market share in non-alcoholic beer and driving 32% of total category growth, Athletic Brewing is making waves in the industry. Despite a challenging beer market, the brand continues to resonate with consumers looking for a refreshing alternative.
Athletic Brewing Company’s rapid rise to prominence in the beer industry is a testament to its innovative approach, strategic acquisitions, and unwavering commitment to quality. With the support of investors like General Atlantic, the brand is poised for continued success and growth in the years to come. As more consumers seek out healthier beverage options, Athletic Brewing is well-positioned to lead the way in the non-alcoholic beer market. The future looks bright for this groundbreaking company as it continues to redefine the way modern adults drink.