Whisky enthusiasts and casual drinkers alike are often captivated by the nuanced flavors and storied traditions behind their favorite spirits. One of the premier platforms elevating the whisky conversation is the World Whiskies Awards (WWA), an annual competition that commenced in 2007. In its relatively short span, this event has not only gained prestige but has also become a pivotal indicator of global trends within the whisky industry.
The World Whiskies Awards is not just another competition; it is a curated showcase of some of the finest whiskies available, judged by an esteemed panel of experts. Their insights have the power to influence both producers and consumers significantly. A notable example was in 2012 when WWA crowned Yamazaki 25 Year Old as the best single malt whisky and honored Nikka Taketsuru 17 Year Old as the best blended malt. This pivotal moment marked the surge of Japanese whisky on the world stage, opening the gates to its meteoric rise in popularity, ultimately leading to what many enthusiasts now refer to as the Great Japanese Whisky Boom.
Recently, the WWA shifted its focus to the distinctive spirits of the United States, announcing winners for categories such as bourbon, rye, and Tennessee whiskey during an award ceremony in downtown Louisville. Among the many accolades presented, one stood out as particularly coveted: “World’s Best Bourbon.” The 2024 title has been clinched by Old Fitzgerald Very Very Special (VVS), a bottling that promises intrigue and depth, worthy of a deep dive into its qualities.
What is it about Old Fitzgerald VVS that has captured the hearts and palates of both judges and enthusiasts? This bourbon, aged for 13 years and presented as part of a limited “Decanter Series,” offers a unique glimpse into the craftsmanship that defines quality bourbon. The release cycles for this series occur biannually, but the maroon-labeled VVS is a rarity with only three editions to date. Its latest rendition also commemorates the 25th anniversary of Heaven Hill’s ownership of the Bernheim Distillery, the site of its production since 1999.
The specific barrels used for this remarkable bourbon were distilled in the same year Heaven Hill took the reins and remained untouched until March 2013. Maintaining the integrity of this spirit, the distillers made a crucial decision to store it in non-reactive vessels, halting further maturation. Because of this careful stewardship, bourbon connoisseurs can savor a remarkable pour that showcases exceptional aging techniques.
The experience of sipping Old Fitzgerald VVS begins with its aromatic profile, inviting drinkers to explore oxidative notes of baked orchard fruits, delicately mingled with cinnamon dusting. On the palate, the complexity unfolds further, revealing layers of flavor that surpass that of typical American whiskies at a similar age. The richness of leather, alongside decadent candied plum and smoldering cedar, creates a multi-dimensional tasting experience. The finish resonates with the rustic charm of pipe tobacco and barrel char, while maintaining a lush mouthfeel that elevates every sip.
One of the defining characteristics of Old Fitzgerald is its wheated mashbill, comprising 68% corn, 20% wheat, and 12% malted barley. This recipe not only sets it apart but aligns it with other elite whiskies like Pappy Van Winkle and WL Weller, known for their coveted wheated profiles. With the accolades bestowed upon Old Fitzgerald, it solidifies its place among the upper echelons of the bourbon world.
However, with prestige often comes a hefty price tag. The launch price for the 2024 VVS was set at $230, but it is currently valued at over five times that amount on the secondary market. This inflation not only reflects the quality of the pour but also its desirability among collectors and aficionados.
As we explore the world of whisky, the significance of the World Whiskies Awards becomes increasingly apparent. The event serves not just to honor exceptional spirits like Old Fitzgerald VVS but also to guide trends, celebrate craftsmanship, and inspire future generations of distillers. In the intricate tapestry of the whisky community, such competitions ensure that quality is not only recognized but appreciated well beyond the bottle. For enthusiasts, each sip tells a story woven into the rich fabric of whisky lore.