One of the most significant changes in the travel industry in recent years has been the transformation of all-inclusive resorts into a haven for luxury travelers. In the aftermath of the pandemic, there was a surge in demand for all-inclusive vacations, driven by the desire for stress-free and easy-to-plan getaways with a focus on wellness. Traditional perceptions of all-inclusive resorts as offering bottom-shelf booze and mediocre dining have been replaced by a new era of opulence and sophistication. According to JLL, the percentage of “upper upscale” and luxury resorts in the Dominican Republic has increased to 47% in 2022 from 31% in 1990, signaling a shift towards higher-end offerings in the market.
Mexico has also seen a significant rise in upscale and luxury all-inclusive resorts, accounting for more than half (55%) of all-inclusive properties in 2022. Rates at these resorts have escalated, surpassing pre-pandemic levels and attracting renowned hotel chains like Marriott and Hilton. The entry of these brands into the all-inclusive sector has brought about a wave of upscale amenities and services, elevating the overall guest experience. From luxurious suites to exclusive resort privileges, the new generation of all-inclusive resorts aims to cater to discerning travelers seeking a refined and indulgent escape.
Resort operators have gone above and beyond to enhance the all-inclusive experience by offering personalized services and additional amenities. Properties like the Lopesan Costa Bávaro Resort Spa & Casino in the Dominican Republic provide guests with the option to upgrade to a “Unique” room, complete with a personal butler and access to a private beach. Club Med has introduced “Exclusive Collection Spaces” in select resorts, granting guests exclusive benefits such as private transfers, evening Champagne, and access to premium resort areas. These enhancements aim to create a sense of luxury and exclusivity that sets all-inclusive resorts apart from traditional vacation options.
Luxury all-inclusive resorts cater to a diverse range of travelers, from honeymooners seeking a romantic retreat to high-end vacationers looking for a premium experience. Sandals, an adults-only resort operator in the Caribbean, offers butler service for its top-tier suites, allowing guests to enjoy personalized and attentive care during their stay. Travel advisors note that travelers with larger budgets are increasingly opting for these services, drawn to the allure of a truly indulgent vacation experience. The opening of new and exclusive room categories, such as the Vincy overwater two-story villa at Sandals Saint Vincent and the Grenadines, reflects the growing demand for luxury amenities at all-inclusive resorts.
Expanding Dining Options and Experiences
To address the criticism that all-inclusive vacationers may miss out on local experiences beyond the resort, properties like Sandals Royal Curacao and Sandals Royal Bahamian are offering incentives to encourage guests to explore the surrounding area. By providing vouchers for dining at local restaurants and complimentary transportation, these resorts aim to strike a balance between all-inclusive convenience and immersion in the destination’s culture. Luxury resorts in remote locations are also adopting all-inclusive models to provide guests with a seamless and comprehensive experience. From half-board options at Rosewood Cape Kidnappers in New Zealand to inclusive dining and activities at Clayoquot Wilderness Lodge in British Columbia, guests can enjoy a range of amenities and services that showcase the best of their surroundings.
All-inclusive resorts have undergone a remarkable transformation in recent years, catering to a new breed of luxury travelers seeking upscale experiences and personalized service. As the demand for high-end amenities and exclusive offerings continues to grow, all-inclusive resorts are poised to redefine the luxury travel landscape and provide guests with unparalleled experiences that combine convenience, sophistication, and indulgence.