Former Shark Tank entrepreneur Zack Schreier, known for co-founding egg white chips company Quevos, has now ventured into the world of functional coffee creamers with a new product called Lifestacks. This coffee enhancer is designed with a focus on mental health, leveraging premium MCT, nootropics, and adaptogens to reduce brain fog and support metabolism. Schreier envisions Lifestacks as a foundational brain health supplement, aiming to become a daily ritual for its consumers.
The functional coffee creamer market is rapidly growing, with the U.S. coffee creamer market estimated to reach $32.57 billion by 2029. As brain supplements gain traction, traditional grocery brands are shifting their focus to mental health products. Schreier’s decision to enter the coffee creamer space was driven by the opportunity to provide daily energy support in a convenient and innovative way. With the rise of brands like Laird Superfood and Vital Proteins offering functional coffee creamers, Lifestacks aims to carve out its own niche in this competitive market.
Drawing from his experience at Quevos, Schreier emphasizes the importance of a clear path to profitability and scalable business model over sheer passion. Pricing products based on their cost of goods and focusing on specific channels to reach target audiences efficiently are key takeaways from his previous venture. By avoiding the temptation to pursue multiple avenues simultaneously, Schreier believes that Lifestacks can establish a strong foothold in the market without spreading itself too thin.
Zack Schreier’s journey from Quevos to Lifestacks showcases his evolution as an entrepreneur who is not afraid to venture into new territories. By tapping into the growing demand for functional coffee creamers and prioritizing mental health in his product offerings, Schreier is poised to make a significant impact in the health and wellness industry. With lessons learned from past experiences and a dedication to quality and innovation, Lifestacks is set to become a household name in the realm of brain-boosting supplements.