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United Airlines has recently unveiled a new media platform called Kinective Media that serves personalized advertisements to travelers through various channels. This move aims to capitalize on customer data and partner with renowned brands to tap into additional revenue streams. Collaboration with Major Brands Through Kinective Media, United has teamed up with companies like Norwegian
Spirit Airlines CEO Ted Christie has made it clear that despite facing significant challenges, the budget airline is not considering a Chapter 11 bankruptcy filing. The failed takeover attempt by JetBlue Airways has forced Spirit to reevaluate its strategy. The airline is encouraged by its plan after the failed merger and is focused on executing
The mood at ASTA’s Travel Advisor Conference in Dallas reflected the collective relief felt by the agency community upon hearing that American Airlines would abandon its controversial distribution strategy. While the reversal was welcomed, the future remains uncertain, and questions abound regarding the carrier’s next steps. Dave Hershberger of Prestige Travel Leaders in Cincinnati highlighted
United Airlines recently introduced Kinective Media, an advertising platform that leverages the airline’s extensive customer data to deliver targeted ads to its passengers. This innovative approach allows companies to reach United’s customers through various channels, including the airline’s app, website, in-flight entertainment screens, lounges, and airports. Kinective Media provides anonymized demographic information about customers, such
Ramp, the expense management company, has recently made a significant move into the business travel sector through a strategic partnership with Booking Holdings’ Priceline. This new venture, named Ramp Travel, is designed to revolutionize the way companies book and manage expenses related to business travel. By leveraging AI and automation, Ramp aims to streamline the
In Sweden, the National Day is commemorated on June 6, honoring historical events dating back to the 16th and 19th centuries. However, as summer approaches, the anticipation for Midsummer grows. This lively festival, only second to Christmas in importance, signifies the beginning of the summer season. Falling on a Friday between June 19 and 25,
When airline executives from around the world gathered at IATA’s Annual General Meeting in Istanbul last year, supply chain constraints were identified as a major concern. Fast forward to this year’s meeting, and industry leaders are still grappling with the same issues. IATA Director General Willie Walsh acknowledged that although the situation hasn’t worsened, there
Archer Aviation, a key player in the development of electric vertical takeoff and landing aircraft (eVTOLs), recently achieved a significant milestone with the Federal Aviation Administration (FAA) granting them a Part 135 certification. This certification allows the company to operate as an airline and carry passengers, bringing them one step closer to making electric air
Long-haul flights are often associated with passengers drinking alcohol to help relax and fall asleep. However, a recent study has shown that this common practice may actually pose health risks, even for young and healthy individuals. The combination of alcohol consumption, sleep, and the low oxygen levels at high altitudes can have a negative impact
Marriott International has recently unveiled its plans for a new midscale brand, which is currently being developed under the working title Project Mid-T. This announcement was made by Marriott CEO Anthony Capuano during the company’s Q1 earnings call in May, signaling the company’s intention to introduce a “conversion-friendly midscale brand” to the market. At the