Cruise

The recent IPO registration form filed by Viking with the SEC has shed light on the company’s extensive narrative about its plans in the cruise industry. One particular passage in the 179-page document emphasized the significance of direct bookings in reducing commissions paid to travel agents, thereby enhancing margins. With a marketing database of over
Princess Cruises has taken luxury cruising to a whole new level with the introduction of the Sanctuary Collection on the Sun Princess and the upcoming Star Princess. This ship-within-a-ship suite category offers guests exclusive access to top-deck retreat areas, private dining and relaxation spaces, and a truly luxurious stateroom experience. The Sanctuary Collection will debut
In an industry as vast and complex as the world of cruise travel, the importance of shore excursions cannot be overstated. These off-ship adventures give passengers a chance to explore new destinations, experience local cultures, and create lasting memories. However, recent incidents have highlighted the potential risks associated with independent tour operators failing to return
The Seven Seas Grandeur set sail for Regent Seven Seas Cruises as the newest addition to the fleet, boasting the Culinary Arts Kitchen, a hallmark feature of the Explorer class. Unlike the previous ships, the Grandeur offers an 18-station version of the Culinary Arts Kitchen, providing guests with an immersive culinary experience. During a two-night
The Star Princess, the highly anticipated 4,300-passenger cruise ship, has experienced a setback in its inaugural season. Princess Cruises, in conjunction with shipbuilder Fincantieri, has decided to delay the delivery of the vessel. As a result, nine cruises have been canceled much to the disappointment of passengers who were eagerly awaiting their voyages. John Padgett,
As the annual Seatrade Cruise Global conference concluded in Miami, heads of luxury cruise lines shared their optimism about the industry’s business outlook. However, the looming U.S. presidential election has raised concerns within the industry. Historically, the travel sector experiences slowdowns during election periods as political campaigns dominate media attention and advertising space, diverting focus
The allure of the northern lights, also known as aurora borealis, often draws travelers to embark on cruises in hopes of witnessing this natural phenomenon. However, a journey with Hurtigruten’s North Cape Express cruise offers far more than just a glimpse of the mesmerizing lights. From the promise of the auroras to the unique activities
In today’s competitive cruise industry, attracting new customers has become a crucial focus for cruise line executives. While traditional marketing strategies may not always resonate with audiences, the use of social media influencers has proven to be a successful approach. By showcasing the cruise experience through the eyes of influencers, cruise lines can establish authenticity
The cruise industry has seen a surge in new-to-cruise customers, with Carnival Corp. leading the way in attracting vacationers who have never cruised before. The company’s CEO, Josh Weinstein, highlighted the success of their efforts to cast a “wide net” and appeal to a broader audience. With record first-quarter revenues and a 30% increase in
The concept of organizing megaships into distinct themed areas is a growing trend in the cruise industry. Cruise lines such as MSC Cruises, Royal Caribbean International, and Carnival Cruise Line have embraced this trend, offering passengers a variety of themed districts to explore. These themed districts range from relaxing Zen areas to family-friendly zones with