Amy Moring and Jeff Webster’s journey from childhood sweethearts to the founders of a successful business is a remarkable story of determination and passion. What started as a frustration with the highly-processed condiments available in supermarkets led them to create a healthier alternative – a 100% Avocado Oil Mayonnaise. Despite being “council house kids”, they challenged the conventional norms and successfully launched Hunter & Gather, inspired by ancestral eating principles.
Starting their business in their small kitchen in Dagenham, London, Moring and Webster initially funded their venture through credit cards. They took advantage of the training and mentoring program provided by Mission Ventures and received an initial investment round that set the foundation for their future success. Over the years, they honed their skills and expertise, with Jeff overseeing operations and finance as COO, while Amy took the lead on sales and marketing as CEO. This balance of skills has been instrumental in creating a fast-growing and stable business.
Hunter & Gather’s product range has expanded beyond mayonnaise to include oils, dressings, supplements, collagen, and more. This diversification has not only contributed to substantial revenue growth but has also positioned the business as a leader in the health food industry. With a growth rate of nearly 80% each year, the company continues to evolve to meet changing market demands and consumer preferences.
As a B CORP business, Hunter & Gather places a strong emphasis on environmental sustainability. They utilize discarded avocados to make their products and opt for recyclable packaging materials. Additionally, their commitment to ethical practices extends to their online and offline operations, with a significant portion of revenue coming from online sales while also gaining traction in physical stores like Ocado, Holland & Barrett, Whole Foods, and Tesco.
Despite their rapid growth and success, Amy Moring and Jeff Webster remain focused on continuous improvement and innovation. Their recent launch of the UK’s first electrolyte range, ‘RESTORE’, demonstrates their commitment to providing high-quality, innovative products to their customers. With a vision to positively impact the lives of thousands, if not millions, of people in the UK, Hunter & Gather continues to pave the way for healthy and sustainable eating habits.
The success story of Hunter & Gather is a testament to the power of passion, perseverance, and a commitment to quality. From their humble beginnings as childhood sweethearts to building a multi-million business, Amy Moring and Jeff Webster have exemplified what it takes to turn a simple idea into a thriving enterprise. As they continue to innovate and expand their product range, Hunter & Gather serves as an inspiration to aspiring entrepreneurs and health-conscious consumers alike.