Socorro Tequila, a Texas-based brand founded by Josh Irving and Pablo Antinori, is not your average tequila company. What sets them apart is their unwavering commitment to combatting water scarcity in Mexico. The duo’s journey began with a shared love for tequila, but it quickly evolved into a mission to make a difference in the community where their spirits are produced. Visiting distilleries in Jalisco, Mexico, opened their eyes to the harsh reality of water shortages faced by the locals. This inspired them to launch the Case for a Case program, where one case of water is donated for every case of tequila sold.
The numbers speak volumes – 6 million people in Mexico lack access to safe drinking water, and only 58% of the population have regular access to running water. Socorro Tequila’s initiative has already made a significant impact, with 35,359 cases of water donated to the citizens of Jalisco. The founders are not just in the business of making tequila; they are in the business of giving back to the community that has supported them. Irving and Antinori’s dedication to supporting orphanages and nursing homes highlights their genuine commitment to making a difference in people’s lives beyond just providing a premium spirit.
Sustainability in Every Drop
Not only is Socorro Tequila making a social impact, but they are also dedicated to producing premium, sustainable spirits. The brand’s tequila expressions – Blanco, Reposado, and Añejo – are crafted with 100% Blue Weber agave and no additives. The production process is meticulous, with agave piñas steamed in traditional brick ovens, fermented with well water and champagne yeast, and distilled twice. The aging process in new American oak barrels for the Reposado and Añejo expressions adds depth and complexity to the flavor profile. Each bottle of Socorro Tequila is a testament to quality craftsmanship and sustainable practices.
Irving and Antinori have curated a range of tequilas that cater to different flavor preferences and cocktail choices. The Blanco offers notes of cooked agave with hints of sweet citrus and pepper, perfect for a classic margarita. The Reposado boasts an agave caramel flavor with oak and vanilla undertones, ideal for an espresso martini. Lastly, the Añejo strikes a balance between barrel oak and toffee, making it a great substitute for whiskey in an old fashioned. Socorro Tequila’s versatility in flavor opens up a world of cocktail possibilities, each sip contributing to their philanthropic cause.
A Call to Action
Supporting Socorro Tequila goes beyond enjoying a premium spirit; it is a way to contribute to a meaningful cause. By purchasing a bottle, you are not only treating yourself to a delicious tequila but also making a difference in the lives of those in need. Socorro Tequila is available in various establishments across Texas and Colorado, as well as online, making it accessible for tequila enthusiasts looking to support a brand with a purpose. Join the movement and raise a glass to clean water initiatives in Mexico with Socorro Tequila.