In a landscape where craft spirits are increasingly becoming the norm, Flaviar has carved out a niche as a distinguished provider of unique and elusive liquors. With the launch of its innovative subscription service, “Champions of Bourbon,” the company is inviting both new and seasoned bourbon aficionados to explore curated selections of award-winning bourbons conveniently delivered to their doorsteps. This service launched in conjunction with Bourbon Heritage Month, reinforcing Flaviar’s commitment to celebrating this iconic American spirit.
Retailing at an attractive price of $49.99 per month, the “Champions of Bourbon” service emphasizes quality over quantity. The selection process is notably rigorous, ensuring that only bourbons with a striking pedigree are offered. Flaviar narrows its choices to those that either clinched a gold medal at renowned spirit competitions—such as the San Francisco World Spirits Competition—or secured a coveted rating of 90 or above from respected publications like Whisky Advocate or Wine Enthusiast. This meticulous curation not only helps elevate consumer trust but also fosters an appreciation for the craftsmanship behind each bottle.
The first offering, the Wilderness Trail Kentucky Wheated Bourbon, sets a high bar. This Double Gold recipient from the 2023 NY International Spirits Competition exemplifies excellence that bourbon lovers can expect in subsequent monthly releases. By making such a notable selection their inaugural bottle, Flaviar has positioned itself as a facilitator of premium bourbon experiences.
Flaviar’s launch aligns seamlessly with the rising trend of bourbon consumption in the U.S. As classic cocktails featuring bourbon—such as the Old Fashioned and Mint Julep—continue to thrive, the demand for high-quality bourbon bottles is skyrocketing. Insights from reports by Globe Newswire illustrate that the cocktail culture significantly contributes to the bourbon market’s momentum, with strong growth anticipated for years ahead. Flaviar has timed its new subscription service perfectly to harness this burgeoning interest, offering patrons access to bottles they may not typically encounter in local liquor stores.
With the “Champions of Bourbon” subscription, the opportunity to experience an array of high-quality bourbons helps expand one’s palate. Whether someone is just beginning to embark on their bourbon journey or is a seasoned enthusiast looking to diversify their collection, this subscription offers a rich selection curated to provide something for everyone.
Flaviar aims to provide more than just the monthly bourbon delivery; the service is interconnected with a broader loyalty program that enhances user engagement. As members of the “Champions of Bourbon,” subscribers earn points redeemable for various rewards, including additional spirits, free shipping, or exclusive merchandise. Such rewards not only incentivize retention, but they also enhance customer loyalty, ensuring that subscribers feel valued and appreciated.
To further celebrate Bourbon Heritage Month, Flaviar has added an extra incentive: new subscribers during September will be entered into a drawing for a custom-designed home bar stand, complete with luxurious crystal and copper barware. This promotion highlights Flaviar’s commitment to creating not just a drinking experience, but a lifestyle around bourbon appreciation.
Grisa Soba, one of Flaviar’s co-founders, has expressed enthusiasm about this new offering, noting that the subscription was born out of a genuine passion for bourbon. With over ten years of experience in the spirits industry, Soba and his team sought to cultivate an exciting way to connect bourbon lovers with the premium bottles they crave.
“After more than a decade in the spirits world, we knew it was time to create a bourbon experience that would feel fresh and exciting,” Soba remarked. This ethos perfectly encapsulates Flaviar’s intent—beyond simply delivering bottles, the brand aspires to enrich the experience of bourbon enjoyment, encouraging deeper exploration into the nuances of this storied spirit.
As Flaviar launches its “Champions of Bourbon” subscription service, it embarks on a mission to create an accessible platform for bourbon lovers keen on expanding their collections and enriching their tasting experiences. With a focus on excellence and community engagement, Flaviar is setting a new standard in how bourbon enthusiasts connect with their favorite spirit. The future is bright for bourbon, and with champions like Flaviar leading the way, it promises to be a journey filled with unique discoveries and unforgettable tastes.