In a dynamic shift aimed at enhancing the relationship between travel advisors and the brand, Sandals and Beaches resorts have introduced the Sandals Elite Advisor (S.E.A.) Program. This innovative loyalty platform is designed not only to reward advisors for their commitment but also to streamline their operations and help them grow their business. The S.E.A. Program focuses on commissionable bookings of three nights or longer and incorporates a tiered structure that progressively adds value as advisors increase their sales volume.
One of the standout features of the S.E.A. Program is the upgraded Travel Advisor Portal. This revamped platform offers an intuitive dashboard that allows advisors to easily keep track of their lifetime bookings, upcoming travel, and reservations. The portal also includes tools for monitoring revenue for the current year and a clear path toward achieving the prestigious Chairman’s Royal Club status. This comprehensive approach not only provides crucial data for advisors but also empowers them to strategically plan their initiatives for better sales outcomes.
The enhancement of the Advisor Portal extends to the introduction of a new benefits page, where advisors can review the program’s various status tiers and the associated rewards. This organized structure incentivizes advisors to focus on increasing their bookings to unlock greater perks. Moreover, the S.E.A. Program ensures that advisors are not left to navigate this journey alone; they will receive dedicated support from business development managers and specialized call centers, fostering a sense of partnership that is essential in the competitive travel industry.
As Gary Sadler, the executive vice president of sales and industry relations at Unique Vacations, appropriately emphasizes, travel advisors play a critical role in the success of Sandals and Beaches resorts. Their expertise and personal touch in crafting experiences for clients are invaluable. The introduction of the S.E.A. Program seeks to acknowledge this contribution by providing travel advisors with tools that facilitate their operations, thereby ensuring they can focus on what they do best: creating unforgettable memories for their customers.
In continuing its commitment to supporting travel advisors, Sandals is set to further enhance the Travel Advisor Portal with a complete redesign scheduled for launch this June. This initiative underscores the brand’s response to the evolving needs of travel professionals and signifies a commitment to adapting its tools to help advisors navigate an increasingly complex travel landscape.
The Sandals Elite Advisor Program is more than just a loyalty initiative; it represents a significant step towards fortifying the partnership between travel advisors and the Sandals brand. With its layered benefits, enhanced technology, and strong support systems, the S.E.A. Program is poised to empower advisors, deepen their engagement, and ultimately improve their business outcomes, culminating in a win-win scenario for all stakeholders involved.