Timbers Co. may be a smaller player in the luxury real estate and hospitality sector, but its strategic focus on prime locations like Vail, Colo., and Kauai in Hawaii, combined with an emphasis on residential-style rentals, positions it well to appeal to affluent travelers. This is the narrative the company is promoting to luxury advisors after the recent introduction of its booking platform, Andiamo, and travel advisor program, Andiamo Elite. Timbers Co.’s CEO, Greg Spencer, highlighted the importance of travel advisors as key customers and emphasized the company’s commitment to building strong partnerships with them.
Established in 1999 and rebranded as Timbers Co. in 2021, the company specializes in developing and managing resorts and vacation homes, offering whole or fractional ownership options. Their properties, which include the Sebastian Vail, the Timbers Kauai Ocean Club & Residences, as well as locations in Florida and Italy, cater to high-net-worth individuals seeking upscale accommodations. Spencer mentioned that the average cost of their accommodations ranges from $2,500 to $3,000 per square foot, with rental rates reflecting the luxury nature of their properties.
Timbers Co. aims to attract luxury travel advisors and their elite clientele who appreciate high-end experiences. Unlike other platforms, Timbers focuses on creating meaningful connections between renters and property buyers, rather than simply maximizing occupancy through third-party channels. The exclusivity and quality of service provided at their properties make them a natural fit for luxury-oriented travel advisors seeking unique and upscale options for their discerning clients.
One of Timbers Co.’s key initiatives is the Andiamo Elite program, designed to enhance advisor relationships and provide additional incentives for bookings. Travel advisors who sign up for the program receive a 2% commission boost on top of the standard 10% rate, along with expedited support services and the ability to offer customized perks to their clients. Stephen Arthur, director of leisure sales, emphasized the significant impact this extra commission can have, especially given the premium price points of Timbers’ accommodations.
During a recent presentation, a group of luxury travel advisors expressed interest in incorporating Timbers properties into their clients’ travel plans. Advisors like Jen Tenzer and Renee Lladoc appreciated the company’s commitment to delivering professional services and a vetted product, providing peace of mind for both advisors and travelers. Tenzer particularly praised the six-hour response time guarantee offered by Andiamo Elite, highlighting the importance of timely and personalized service in today’s digital booking landscape.
In a competitive luxury travel market, Timbers Co. stands out for its focus on quality, exclusivity, and personalized service. By strengthening relationships with travel advisors through initiatives like Andiamo Elite, the company is well-positioned to expand its reach and offer unique opportunities for affluent travelers seeking upscale vacation experiences. With a portfolio of luxury properties in prime locations and a commitment to superior customer service, Timbers Co. is set to make its mark in the world of luxury travel.