Grand Tour Italia, the brainchild of visionary Italian businessman Oscar Farinetti, is a reimagined theme park in Bologna, the capital of the Emilia Romagna region. This park offers an immersive experience showcasing the diverse culinary and cultural traditions of Italy’s 20 regions. The project aims to attract both domestic and international travelers, sparking an interest in further exploration of the country’s rich heritage.
The concept of Grand Tour Italia emerged as a response to the closure of FICO Eataly World, which failed to sustain its initial success. Farinetti, determined to turn the setback into an opportunity for growth, invested additional funds and revamped the project. The goal is to welcome 1.5 million visitors in the first year, with expected revenues of 30 million euros by 2025. The park now focuses on showcasing regional biodiversity and cultural treasures beyond just food.
Upon entering Grand Tour Italia, visitors are greeted by a unique journey across twenty-three porticoes, each representing a different region of Italy. The park’s design mirrors Bologna’s iconic Medieval porticoes, providing a sense of historical continuity. Within each region, guests can explore traditional taverns, local markets, educational areas, and information centers. The emphasis shifts from merely food to encompassing a broader cultural experience.
Environmental sustainability is a key component of Grand Tour Italia, with a focus on sourcing products from organic and sustainable origins. The park has partnered with organizations such as Scuola Holden, Coldiretti, and Slow Food to enhance the overall narrative. These collaborations aim to preserve local traditions, promote agricultural practices, and support cultural initiatives.
Grand Tour Italia caters to visitors of all ages, offering a variety of activities ranging from bookstores with influential titles to amusement parks for children. The park features a dynamic schedule of events, including music performances, cooking lessons, wine tastings, and educational workshops. It aims to provide a holistic experience that combines entertainment with cultural enrichment.
The concept of the “Grand Tour” in Italy draws inspiration from Wolfgang von Goethe’s Italian Journey, where travelers embarked on a transformative voyage across the country. Grand Tour Italia aims to encapsulate this spirit of exploration and discovery, transporting visitors to Italy’s bustling cities, charming villages, and historical landmarks. It serves as a gateway to a deeper understanding of Italy’s rich history and cultural heritage.
Grand Tour Italia represents a fresh approach to showcasing Italy’s diverse cultural landscape. Through a blend of food, history, and entertainment, the park offers an engaging experience for travelers seeking to uncover the hidden gems of the country. With a renewed focus on sustainability, cultural partnerships, and immersive storytelling, Grand Tour Italia invites visitors to embark on a journey of discovery and appreciation for Italy’s unique heritage.