The recent announcement of the top tasting entries at the Singapore World Spirits Competition for 2024 has once again highlighted the influence that prestigious awards can have on the spirits industry. Alongside renowned events like the New York and San Francisco World Spirits Competition, the Singapore event forms a ‘Triple Crown’ of judgings that can propel lesser-known brands to overnight success. A prime example of this phenomenon is Tito’s Vodka, which skyrocketed to become the top-selling spirit in the United States after winning Double Gold in San Francisco back in 2001. This goes to show that these awards are not just about bragging rights; they can significantly impact a product’s popularity and sales.
One such standout from the 2024 Singapore World Spirits Competition is the Full Proof bourbon from Barton 1792 Distillery, which was crowned the ‘Best In Show’ bourbon by expert judges. This bourbon, with a hefty 62.5% ABV, offers a sensory experience that combines berry fruit notes with charred oak, brown sugar, apricot, and a hint of cinnamon spice in a long finish. Aged for a minimum of four years in barrelhouses in Bardstown, Kentucky, this liquid undergoes a unique maturation process influenced by the region’s hot and humid summers. The bourbon is proofed down after aging to maintain its original 125 ABV, the highest legal percentage for bourbon entering oak.
A Winning Streak for Barton 1792 Distillery
The accolades for Barton 1792 Distillery have not been limited to the Full Proof bourbon alone. Earlier in the year, the distillery’s 12-Year-Old offering was named the Best Bourbon at the 2024 World Whiskies Awards, further solidifying its reputation for producing top-quality spirits. The continued success of Barton 1792 Distillery can be attributed in part to its ownership by Sazerac, a prominent American family-owned company that also oversees Buffalo Trace, renowned for brands like Pappy Van Winkle, Weller, Eagle Rare, and more. Despite being a separate facility located southeast of Buffalo Trace, Barton’s has been steadily raising the bar since its acquisition in 2009.
Originally launched in 2016, the Full Proof bourbon has evolved over the years to become a standout product in Barton 1792 Distillery’s lineup. The 2023 edition that clinched the top spot at the Singapore World Spirits Competition is hailed as the best iteration of the liquid to date. With a price point of around $60 per bottle, the Full Proof bourbon offers exceptional value for its quality. As it basks in the spotlight of global recognition, it’s likely that its fortunes will continue to rise in the market.
As more ‘Best Of Show’ recipients from the Singapore World Spirits Competition are unveiled in the coming weeks, the industry can expect to see a shift in consumer preferences and sales trends. These awards not only celebrate excellence in distillation but also serve as a barometer for emerging trends and innovation in the spirits world. With each accolade, brands like Barton 1792 Distillery are given a platform to showcase their craftsmanship and expertise to a global audience, ultimately shaping the future of the industry. Stay tuned for more updates on the latest award-winning spirits and continue to explore the world of exceptional liquors.