Four Seasons Yachts is paving the way in the luxury cruise industry by introducing a unique business model that challenges the status quo. While most luxury cruise lines offer all-inclusive packages that include meals and drinks, Four Seasons Yachts plans to charge guests a la carte for lunch, dinner, and alcoholic beverages. This innovative approach sets them apart from their competitors and aligns more closely with the Four Seasons hotel and resort experience.
In addition to a la carte pricing, Four Seasons Yachts will charge per-suite instead of per person, offering a range of accommodations from under $3,000 per night to a staggering $45,000 per night for a luxurious four-deck, 10,000-square-foot suite. Despite the individual meal charges, guests can enjoy complimentary breakfast, non-alcoholic beverages, WiFi, watersports activities, use of marina toys, gratuities, taxes, and port fees. Each of the seven signature suites will also feature a complimentary bar stocked with guests’ preferred drinks, including alcohol.
While the concept of a la carte pricing may seem unconventional and even off-putting to some luxury cruise specialists, Four Seasons Yachts is confident that their approach will appeal to the ultrahigh-end segment of the market. However, some travel advisors have expressed concerns about the viability of the model in an industry that is increasingly moving towards all-inclusive packages. The departure of key leaders from the company has also raised questions about the stability and future of the brand.
Four Seasons Yachts aims to set itself apart from other luxury cruise brands by offering a unique and exclusive experience that caters to a niche market of discerning travelers. The brand, under the leadership of former Azamara CEO Larry Pimentel, plans to create a new category of luxury lifestyle travel on a 95-suite ship sailing in the Mediterranean and the Caribbean. With its first ship under construction and two more planned, Four Seasons Yachts is poised to make a significant impact in the industry.
Industry Trends and Competition
The luxury cruise industry is witnessing a wave of expansion and innovation, with hotel brands like Ritz-Carlton and Aman venturing into cruising. Ritz-Carlton Yacht Collection debuted its first ship in 2022, while Aman is set to launch a 50-suite yacht in 2027. Four Seasons Yachts is entering a competitive market but is confident in its ability to attract a select group of travelers looking for a truly exceptional and personalized experience.
Despite the departure of key leaders, including Larry Pimentel, from the company, Four Seasons Yachts remains committed to its vision and is moving forward with its plans for a successful launch in January 2026. The parent company, Marc-Henry Cruise Holdings, is actively seeking a new CEO and has brought on industry veteran Josh Leibowitz as an external consultant to provide strategic guidance. The departure of leadership has not deterred the team, and they are focused on delivering a one-of-a-kind luxury cruise experience to their guests.
Four Seasons Yachts is redefining luxury cruising with its innovative approach to pricing and unparalleled level of service. By offering a unique travel experience that caters to the most discerning travelers, the brand is setting itself apart in a competitive industry. With a commitment to excellence and a focus on delivering exceptional luxury, Four Seasons Yachts is poised to make a lasting impact in the world of luxury travel.