Amazon Prime Day is just around the corner, and this year, it’s not just about shopping for electronics and home goods. The online retail giant has launched a dedicated page for “Prime Day Travel Deals” featuring major travel brands like Carnival Cruise Line, Southwest Airlines, and Viator. This move has caught the attention of the travel industry, as it presents a unique opportunity for these brands to reach a targeted audience.
The response from travel brands participating in Prime Day has been overwhelmingly positive. Carnival Cruise Line’s Chief Marketing Officer, Amy Martin Ziegenfuss, expressed excitement about the partnership with Amazon. She highlighted the appeal of reaching Amazon’s vast customer base and the opportunity to showcase cruise vacations to a new audience. Similarly, Viator’s Vice President of Brand and Communications, Laurel Greatrix, emphasized the significance of being the first travel experiences marketplace to offer Amazon Prime Day deals in the United States. This partnership with Amazon allows Viator to make its 300,000 activities, tours, and experiences more accessible to millions of Amazon shoppers.
Amazon’s Offerings in the Travel Sector
Amazon has rolled out discounted flights, experiences, and rides through Amazon Travel, with exclusive deals for Prime members. This includes discounts like 30% off base fares with Southwest Airlines and 20% off experiences with Viator. While Amazon’s foray into the travel industry on Prime Day is a first, the company had previously partnered with Priceline and MakeMyTrip in past years. The future of Amazon’s involvement in the travel sector beyond Prime Day remains uncertain.
The collaboration between Amazon and major travel brands signals a shift in how travel experiences are marketed and sold. By leveraging Amazon’s massive platform, travel companies can tap into a new market of online shoppers seeking unique experiences. This partnership opens up new possibilities for both Amazon and the travel industry as a whole.
Amazon’s entry into the travel industry through Prime Day deals marks a significant development in how travel products are marketed and sold. The partnership with major travel brands underscores the potential for growth and innovation in the online travel booking sector. As Amazon continues to expand its offerings and partnerships in the travel industry, it will be interesting to see how this impacts the way consumers book and experience travel in the future.