Jet Hospitality, a specialist in outdoor hospitality, recently made its mark in Wyoming with the acquisition of two iconic properties – the Virginian Hotel in Medicine Bow and the Park Motel in Powell. The Virginian, a landmark in Wyoming for over a century, will be transformed into a “museum-style destination concept” after undergoing extensive renovations. Plans include updating the food and beverage offerings with a café, supper club, and fine-dining restaurant. The property’s historic Shiloh Saloon, one of the oldest bars in the state, will be preserved to maintain its original charm. On the other hand, the Park Motel is set to be revamped and rebranded as one of the first Jet Motor Inn properties, debuting this summer.
Jet Hospitality is introducing its new brand, Jet Motor Inn, described as a “retro fab, roadside-boutique hotel brand.” The concept aims to offer a unique and nostalgic experience for guests, harkening back to a bygone era of travel. The company plans to expand Jet Motor Inn properties along historic routes like the Lincoln Highway, as well as in interstate markets along the I-80 corridor. This expansion strategy aligns with the company’s goal to create distinctive destinations that cater to travelers seeking a blend of history, comfort, and style.
By acquiring the Virginian Hotel and the Park Motel, Jet Hospitality is not only investing in these historic landmarks but also preserving their legacy for future generations. The decision to maintain the integrity of the Shiloh Saloon and transform the Virginian into a museum-style destination reflects the company’s dedication to honoring the past while embracing modern hospitality trends. The Jet Motor Inn brand, with its retro design and boutique approach, offers a fresh perspective on roadside accommodations, blending nostalgia with contemporary amenities.
Jet Hospitality’s expansion into Wyoming represents a strategic move to establish unique hospitality destinations in the region. By reinventing historic properties like the Virginian Hotel and introducing innovative concepts such as Jet Motor Inn, the company is setting itself apart in the competitive hospitality industry. The focus on combining history, culture, and modern comfort sets Jet Hospitality apart as a forward-thinking player in the outdoor hospitality sector.
Jet Hospitality’s acquisition of the Virginian Hotel and the Park Motel in Wyoming marks a significant milestone in the company’s expansion strategy. With a clear vision for preserving history with a modern twist and creating unique destinations for travelers, Jet Hospitality is poised to make a lasting impact in the hospitality industry. As the company continues to grow and innovate, its commitment to blending nostalgia and modernity sets it apart as a leader in the outdoor hospitality sector.