In an effort to empower travel advisors, Avanti Destinations recently launched a website dedicated to assisting them in finding and creating custom group trips. The platform offers a variety of resources and tools to enhance the advisor’s ability to cater to the needs of group clients and establish fruitful partnerships.
The Boost Your Business section of the website provides useful strategies for advisors looking to expand their group client base. Ricarda Haeger, Avanti’s director of group sales and operations, emphasizes the importance of focusing on a niche that the advisor is passionate about and knowledgeable in. By specializing in areas such as food, wine, history, religion, or sports, advisors can attract like-minded travelers and create unique experiences.
Avanti’s Explore section showcases a selection of prebuilt itineraries designed for affinity travel. These itineraries serve as inspiration for advisors to craft their own proposals tailored to specific groups. When creating an itinerary, advisors should pay attention to the needs and preferences of the group, such as selecting hotels with adequate space for gatherings and choosing guides who can cater to the group’s demographics.
Haeger suggests that advisors build relationships with organizations, clubs, and businesses related to their niche to attract potential group clients. By attending industry events, collaborating with local establishments, and partnering with relevant institutions, advisors can expand their network and reach a wider audience. Additionally, enlisting the help of a pied piper to market itineraries can be a mutually beneficial arrangement.
For advisors who are new to planning group trips, working with an established tour operator like Avanti can be advantageous. These operators have the experience and expertise to ensure a smooth planning process, from selecting accommodations to organizing excursions. By leveraging the resources of experienced operators, advisors can streamline their workflow and deliver exceptional travel experiences to their clients.