In a significant move for the travel industry, the U.S. Travel Association has appointed William Hornbuckle as the new national chair of its board of directors, marking the start of a two-year term for the President and CEO of MGM Resorts International. This change in leadership comes as previous chair, Chris Nassetta, CEO of Hilton, wraps up his successful tenure. Nassetta’s contributions have been noted for establishing a focused approach within the association that is poised to tackle the myriad challenges facing the travel sector.
Hornbuckle’s appointment is underscored by his extensive experience in the realms of tourism and hospitality, particularly stemming from his prior role as head of the U.S. Department of Commerce’s Travel and Tourism Advisory Board. This unique background equips Hornbuckle with insights into crucial issues that influence travel policies at the federal level. Geoff Freeman, the current CEO of U.S. Travel, has emphasized that Hornbuckle’s understanding of the relevant dynamics in Washington positions him as a pivotal player in the advancement of the travel agenda.
In his first comments as national chair, Hornbuckle stressed the importance of maintaining America’s leadership in the travel and hospitality sectors. His declaration that “it’s vital we do all we can to keep our industry and economy thriving” indicates a commitment not just to recovery in the wake of recent global challenges, but to thriving in a landscape ripe with opportunity. Highlighting a decade that will bring monumental events—including the World Cup and the Summer and Winter Olympics—he underscored the significance of this era as a transformative period for tourism in the United States.
Hornbuckle’s vision for the future relies heavily on collaboration and strategic planning. He will lead an executive board of 30 members representing diverse segments of the travel industry and aims to work closely with Freeman to push initiatives that expand travel both into and within the U.S. The collaborative approach, underpinned by Hornbuckle’s rich experience, could yield innovative strategies that not only attract visitors but also promote sustainable tourism practices.
The role of national chair extends beyond leadership; it involves actively engaging with key stakeholders and representing the collective voice of the travel industry. With a focus on resilience and sustainability, Hornbuckle’s leadership is expected to drive pivotal conversations on how the travel sector can adapt to changing times while capitalizing on the upcoming series of national events. This national representation is crucial in advocating for policies that support growth and stability, ensuring that the travel industry remains a cornerstone of the U.S. economy.
William Hornbuckle’s ascendancy to the role of national chair of the U.S. Travel Association signifies a strategic shift toward a future filled with potential. His blend of experience, vision, and proactive leadership is positioned to propel the industry forward amidst significant upcoming events, establishing a narrative of optimism and opportunity in American travel.