As the Thanksgiving holiday approaches, a remarkable surge in American travel is forecasted for 2023. According to estimates from AAA, approximately 79.9 million individuals will embark on journeys of 50 miles or more from November 26 to December 2, marking a notable increase of 1.7 million compared to the previous year. The expanded travel window this year is a significant factor behind this rise, as AAA has opted to include both the Tuesday before and the Monday after Thanksgiving Day in their projections. This strategic adjustment not only reflects changing travel behaviors but also showcases an eagerness among Americans to maximize their holiday experience.
Driving continues to reign supreme as the primary mode of transportation for Thanksgiving travelers. AAA estimates that about 71.7 million people will hit the roads, an increase of 1.3 million from 2022. A reduction in gas prices, which are anticipated to fall below $3 per gallon this year in contrast to last year’s average of $3.26, is likely to encourage even more families to take road trips. The combination of lower fuel costs and a desire for experiential travel during the Thanksgiving season indicates a shift toward valuing quality time on the road over cost.
Air travel is witnessing a resurgence as well, with 5.84 million people expected to fly this Thanksgiving, which represents an increase from 5.73 million the prior year. However, this increase will come at a higher cost, with domestic flight prices up an average of 3% compared to last year, based on AAA Travel’s booking data. Interestingly, while domestic air travel remains stable, international bookings have risen by an impressive 23%. Despite costs for international flights decreasing by 5%, the growing interest in international destinations signifies a shift in travel preferences among Thanksgiving travelers.
In addition to traditional travel methods, the popularity of alternative transportation options has also seen a boost. Approximately 1.92 million travelers are expected to opt for buses, cruises, or trains, indicating a 9% increase from last year. This can be attributed to an uptick in cruise bookings, which have surged by 20%. This trend suggests that Americans are seeking unique and memorable travel experiences beyond conventional means.
Among domestic travelers, Florida emerges as a leading destination, with Orlando, Miami, and Fort Lauderdale taking the top three spots. New York and Los Angeles/Anaheim round out the top five. Conversely, international travelers are gravitating towards Budapest, Hungary—a rising star, followed by popular destinations such as Cancun and Paris. The diverse range of travel preferences highlights the shift in mindset, as families and friends prioritize reconnection during the holidays.
This year, Thanksgiving travel not only signifies a continuation of cherished traditions but also reflects evolving trends within the travel industry. As Americans increasingly prioritize family gatherings and experiences, the record-breaking travel numbers forecasted by AAA underline the importance of connectivity during this beloved holiday. Whether through road trips, flights, or a leisurely cruise, the essence of Thanksgiving remains rooted in togetherness—a sentiment that is stronger than ever in 2023.