The clouds of adversity have lifted over Fort Lauderdale, as Pier Sixty-Six, a historic resort that weathered significant storms—both literal and metaphorical—has emerged from years of redevelopment. Following its closure in 2017 due to the devastating impacts of Hurricane Irma, the iconic resort reopened on January 10, rejuvenated and reimagined. Originally launched in 1965, Pier Sixty-Six has long been a cornerstone of the local tourism landscape, welcoming travelers with promises of luxurious relaxation on the shores of the Atlantic Ocean. What remains is a testament to architectural grandeur and hospitality, albeit with a contemporary twist.
The Transformation Journey
The redevelopment of Pier Sixty-Six was not without its challenges. Initial plans to revamp the resort were set in motion before the global pandemic struck in early 2020, forcing stakeholders to reconsider and recalibrate their vision. Thankfully, the Tavistock Group, the Orlando-based owners, seized the opportunity to elevate their concept, resulting in an upscale resort that has all the hallmarks of luxury while ensuring a relaxed atmosphere. The resort now boasts an impressive 325 guest rooms, a private club with exclusive amenities, and luxury condominiums that cater to the upper echelons of vacationing clientele, with prices ranging from $3.65 million to an eye-watering $12 million.
Impressive Amenities and a Lush Environment
What truly distinguishes the new Pier Sixty-Six is its extensive range of amenities. Visitors can indulge in the pleasures of 12 distinct restaurants and lounges, explore three sprawling pools, and relax in a spa, all set against a backdrop of 32 acres of waterfront property. Moreover, the extensive marina will host 164 slips, capitalizing on Fort Lauderdale’s reputation as the “Venice of America.” This well-planned environment reflects a commitment to luxury, highlighted by spacious designs conducive to both social gatherings and private retreats.
Brett Boreing, the executive director of sales and marketing, encapsulates the resort’s ethos perfectly: it aims for a blend of “marina lifestyle” with a focus on being “on the water, of the water.” The resort’s aesthetic is an intriguing interplay of midcentury modern design combined with Mediterranean influences. Light hues of cream, brown, and blue intertwine seamlessly, creating an inviting atmosphere that resonates with breezy coastal flair.
The Importance of Space and Access
Space is a crucial element in today’s hospitality landscape, and Boreing has placed an emphasis on generous layouts that enhance the guest experience. Thoughtful planning has been dedicated to arrivals and departures, ensuring streamlined movement throughout the property. Many dining venues have been designed with easy access not only for hotel guests but also for local patrons, further integrating the resort into the community.
The accommodations themselves are a fabulous mix of functionality and style. Rooms feature modern conveniences such as smart home technology and expansive balconies. Luxury isn’t just in the details; it’s in the experience of unwinding at Pier Sixty-Six, enveloped in an ambiance that encourages relaxation and enjoyment.
The Enigmatic Pier Top Lounge
Among the most tantalizing features of the reinvented resort is the long-awaited return of the Pier Top revolving lounge. This extraordinary establishment, which originally opened in 1965, has been repurposed to provide a 360-degree view of Fort Lauderdale’s stunning skyline. Set to launch with a unique culinary experience offering fancy cocktails and light bites in March, the Pier Top is an embodiment of nostalgia meeting modern excitement. This development epitomizes the relevance of heritage and innovation in a luxury hotel environment.
A Destination for All
Even with its luxurious offerings, Pier Sixty-Six has not neglected its broader appeal. While it undoubtedly aims to attract affluent travelers, the resort is equally prepared to host conventions, VIP blocks, and signature events. With 42,000 square feet of customizable function space, it is poised to be a popular destination for corporate gatherings and large celebrations.
While one drawback remains—the resort doesn’t directly boast a beachfront, given its inland location—the management has promised convenient transport options, both by land and water, ensuring beach access isn’t a lost luxury for its guests.
This vibrant revival is not merely a restoration but a bold statement that Pier Sixty-Six is ready to reclaim its place at the forefront of Fort Lauderdale hospitality. From its luxurious accommodations to the thoughtful layout of its amenities, the resort seeks to create unforgettable experiences for travelers and locals alike, setting a new standard in relaxed luxury.