As the holiday season approaches in 2023, travel forecasts indicate a remarkable increase in the number of people eager to embark on journeys, eclipsing even pre-pandemic levels. According to AAA, an expected 119.3 million travelers will venture out 50 miles or more from their homes between December 21 and January 1. This figure not only exceeds the previous peak in 2019 by a slim margin of 64,000 people but also shows a substantial year-over-year increase of 3 million travel enthusiasts. The strong growth in travel interest illustrates a widespread desire for connection and experiences during the holidays.
A significant portion of holiday travelers will opt for road travel, with approximately 90% of the projected 107 million people choosing to hit the open road. While this number falls short of 2019’s record of 108 million car travelers, it still represents a satisfying upturn of 2.5 million compared to the previous year. This trend underscores a preference for personal vehicles, allowing families and friends to travel together while enjoying the flexibility that driving presents.
On the air travel front, a notable increase is also observed, with 7.85 million people expected to board flights this holiday season. This number surpasses last year’s record of 7.5 million travelers, showing that, despite higher ticket costs, air travel remains a popular option for many. Specifically, AAA has noted a rise in domestic ticket prices, averaging $830, a 4% increase from last year. International flights see an even more substantial surge, averaging $1,630, which represents a notable 13% increase.
Beyond cars and planes, other forms of travel are also seeing considerable growth. With 4.47 million projected travelers utilizing bus, train, and cruise services, the demand for diverse travel options is clear. This is an impressive 10% increase from the previous holiday season. Most strikingly, cruise bookings within the domestic market are up 37%, indicating a renewed enthusiasm for cruising as a viable vacation option.
As travelers plan their itineraries, warm-weather destinations continue to highlight the preferences of holiday-goers. Cities like Orlando, Miami, and Las Vegas are favored domestically, while international spots such as Cancun and Punta Cana attract many adventurous spirits. The allure of sunshine and warmth during the winter months is clearly a significant draw for both families and friends seeking to escape the chill of the season.
As Stacey Barber, vice president of AAA Travel, aptly states, this season is about creating lifelong memories with loved ones, with travel serving as a conduit for these cherished experiences. As people prepare for a busy holiday travel season, the numbers speak to a broader desire for adventure, connection, and the celebration of time spent together. With travel returning to pre-pandemic levels, it’s evident that serving with joy and connection tops the wish list for many this year.