The nonprofit organization Kiss the Ground is on a mission to promote regeneration and healthy soil as a solution to the complex issues of wellness, water, and climate change. The strategic objective of Kiss the Ground is to bring the regenerative agriculture movement to a tipping point, where a significant portion of the population is aware of the benefits of healthy soil. Currently, only 4% of the U.S. adult population is familiar with regenerative agriculture. This lack of awareness is a significant barrier to driving change in the agriculture industry and addressing the pressing issues of our time.
Kiss the Ground focuses on a holistic approach to farming, advocating for practices that integrate animal farming, crop rotation, and cover crops. By emphasizing these regenerative practices, farmers can save money on inputs while also improving the health of the soil. The organization believes that a transition to regenerative farming is crucial for addressing the widespread health and environmental issues caused by conventional agricultural practices. While there may be challenges and resistance to change, Kiss the Ground is committed to inclusivity and collaboration within the agricultural community to drive positive transformation.
One of the key initiatives of Kiss the Ground is their petition, which has gathered over 30,000 signatures advocating for regenerative agriculture practices. This petition has been instrumental in opening up bipartisan conversations in Washington D.C. and influencing the development of new agricultural policies. By engaging with policymakers and raising awareness about the benefits of regenerative agriculture, Kiss the Ground is paving the way for transformative change in the industry. The organization’s efforts have already led to significant progress in the dialogue surrounding healthy soil practices and sustainability.
Bringing Clarity to the Food Industry
As Kiss the Ground’s Chief Executive Officer, Evan Harrison brings a unique perspective from his background in the entertainment industry. He acknowledges the complexities and confusion present in the food industry, particularly when it comes to understanding food production, labeling, and marketing. Kiss the Ground aims to simplify these concepts and empower consumers to make informed decisions about their food choices. By cutting through the noise and misinformation in the industry, the organization is working towards creating a more transparent and accessible food system for all.
Kiss the Ground is at the forefront of a movement towards regenerative agriculture and sustainable food practices. By advocating for healthy soil, driving awareness, engaging with policymakers, and promoting inclusivity within the agricultural community, the organization is making significant strides towards a more sustainable and resilient food system. Through their holistic approach to farming and commitment to education, Kiss the Ground is revolutionizing the way we think about agriculture and paving the way for a healthier future for our planet and our communities.