The Brewers Association made headlines recently with the announcement of CEO Bob Pease’s upcoming retirement in early 2025. Pease has been at the helm of the association for a decade, concluding a remarkable 32-year career dedicated to the craft beer industry. The board has already begun the search for his successor, enlisting the expertise of an executive search firm specializing in the not-for-profit sector.
In a recent interview, Pease disclosed that discussions about his retirement had actually begun back in 2019, five years into his tenure as CEO. However, the unprecedented challenges brought on by the global pandemic in 2020 put a temporary hold on those plans. It wasn’t until 2022 that a target transition date of June 30, 2025 was agreed upon. Nevertheless, Pease remains committed to doing whatever is in the best interest of the association, whether that means leaving earlier or staying on longer to ensure a seamless transition.
A new era for craft beer
As Pease prepares to hand over the reins to a new CEO, he reflects on the evolving landscape of the craft beer industry. He acknowledges the challenges that the industry has faced in recent years but remains optimistic about its resilience. With the support of the Brewers Association staff, board, and committees, he believes that craft beer will continue to thrive in the future. Pease emphasizes the importance of innovation and adapting to changing consumer preferences in order to sustain the growth of small and independent brewers.
During his tenure, Pease played a pivotal role in strengthening the Brewers Association’s advocacy efforts in Washington, ensuring that small brewers had a voice in shaping tax and public policy decisions. He also championed the Independent Craft Brewer seal, which has helped consumers identify and support beer made by independent breweries. As he prepares to step down, Pease urges his successor to carry on this legacy of promoting and protecting the interests of small brewers.
A message of gratitude
Looking back on his time at the Brewers Association, Pease expresses his pride in the organization’s growth and success under his leadership. From humble beginnings as a “ragtag group” to a team of 50 full-time employees in their own building in downtown Boulder, Colorado, the association has come a long way. Pease credits the dedication and hard work of the entire team for the association’s achievements and expresses his gratitude for the opportunity to contribute to the craft beer community.
As the Brewers Association prepares for a new chapter with the departure of CEO Bob Pease, there is both excitement and anticipation for what the future holds. With a legacy of leadership, a commitment to advocacy, and a vision for innovation, the association is well-positioned to continue supporting the growth and success of small and independent craft brewers across America. The search for a new CEO marks the beginning of a new era for the Brewers Association, one that promises to build upon the foundation laid by Pease and carry forward the mission of promoting and celebrating craft beer.