Explora Journeys, the luxury cruise brand under MSC Group, is celebrating the one-year anniversary of its first ship, the Explora I. With the upcoming launch of its sister ship, the Explora II, the brand aims to provide an ultraluxury lifestyle ocean experience for discerning travelers. The newly appointed president of North America, Chris Austin, describes their target audience as curious individuals who seek immersion in destinations while enjoying an elegant, all-inclusive environment. The brand appeals to both loyal cruisers and newcomers, particularly those transitioning from luxury hotels. The design of the ships reflects a boutique, cosmopolitan hotel with a European vibe, creating an elegant resort-like atmosphere that sets Explora Journeys apart in the luxury cruise industry.
While Explora Journeys primarily targets affluent and younger travelers, families are also welcomed on board. The ships feature numerous connecting suites to accommodate families who prefer separate living spaces for parents and children. Additionally, Club Nautilus provides entertainment and activities for guests under 18, ensuring a fun and engaging experience for younger travelers. The presence of four pools onboard, including an adult-only pool, offers a balance between family-friendly amenities and adult-oriented spaces, catering to the diverse needs of passengers.
One of Explora Journeys’ unique offerings is its focus on shorter itineraries, ranging from six to seven days. This appeals to affluent travelers who are still working or who wish to stay connected while on vacation. The availability of complimentary high-speed internet onboard enables passengers to seamlessly combine business and leisure travel, making Explora Journeys an attractive option for bleisure travelers who value efficiency and flexibility in their travel experiences.
In promoting Explora Journeys, the brand emphasizes the crucial role of travel advisors in spreading awareness and generating interest among potential clients. Chris Austin emphasizes the importance of advisors in sharing the brand story and recommending Explora Journeys to their clientele. With ample space and positive testimonials within their first year of operation, Explora Journeys presents a compelling alternative for advisors seeking luxury accommodations that may not be available through traditional luxury hotels or cruise lines. The brand encourages advisors to consider Explora Journeys as a top-of-mind option for clients seeking a unique and exclusive travel experience.