The Mirage Hotel & Casino, opened by Steve Wynn in 1989, revolutionized the Las Vegas Strip in numerous ways. The impeccable design, complimentary attractions, and meticulous attention to detail set a new standard for luxury resorts in the area. According to Aaron Berger, executive director of the Neon Museum, The Mirage marked a shift towards properties that focused on providing amenities rather than just casinos, ultimately enhancing the overall guest experience. Moreover, Michael Green, chairman of the History Department at UNLV, credited The Mirage for triggering a reinvention of Las Vegas.
As The Mirage prepares to undergo a transformation into the Hard Rock Hotel & Casino and Guitar Hotel Las Vegas in 2027, there are several compelling reasons to visit this landmark resort before its closure. One of the key attractions is the iconic volcano, which was a unique feature that set The Mirage apart from other resorts on the Strip. Additionally, the entertainment options at The Mirage, including custom-built theaters for resident acts, paved the way for the success of shows like Cirque du Soleil. The resort’s aquarium, designed by Siegfried & Roy, offered guests a captivating experience with its fascinating marine life.
The interior design of The Mirage, created by Roger Thomas, offered guests a tropical-themed escapism that was both welcoming and enchanting. The resort’s architecture, including the Y-shaped tower and the layout of high-roller rooms, influenced future developments on the Strip, with other hotels replicating these concepts in the following years. The seamless integration of amenities within the resort, as envisioned by Steve Wynn, demonstrated the importance of investing in non-gaming offerings to enhance the overall guest experience.
While the guest-facing amenities at The Mirage were undoubtedly impressive, the resort also prioritized back-of-house amenities to ensure that staff could work efficiently and deliver exceptional service. Berger emphasized the importance of employee satisfaction in maintaining high standards of guest service, highlighting the thoughtful design of employee dining areas and efficient staff workflows. As The Mirage transitions into the Hard Rock Hotel, industry experts acknowledge the significant impact that the resort has had on the hospitality industry in Las Vegas. The closure of The Mirage marks the end of an era, but it also symbolizes the city’s continuous evolution and innovation in the pursuit of the next big idea in hospitality.