HX, the cruise line formerly known as Hurtigruten Expeditions, has recently announced the appointment of Gebhard Rainer as its new CEO. Rainer, who is currently serving as the CEO of Sandals Resorts International, will be taking on this new role and is set to join the HX team. This move comes as part of HX’s transition to operate as a separate brand from Hurtigruten, focusing on expedition cruises.
The decision to bring in a new CEO for HX marks an important step in the final phase of the split between Hurtigruten and HX. With Daniel Skjeldam transitioning to a role on the Hurtigruten Group board, Rainer’s appointment signifies a strategic move to ensure the growth and development of HX as a stand-alone brand. The establishment of an independent management team highlights the company’s commitment to evolving and maximizing its potential in the cruise industry.
Gebhard Rainer’s leadership experience and knowledge of the U.S. market are key factors in his appointment as the new CEO of HX. Having successfully led Sandals Resorts International, a company with strong ties to the travel trade, Rainer’s background positions him well to drive HX forward. His previous role as Hyatt’s CFO further adds to his qualifications, highlighting his financial acumen and strategic mindset.
The strategic plan behind Rainer’s appointment emphasizes the importance of having a dedicated CEO to steer HX towards success. With the goal of developing the company to its full potential, Rainer’s leadership will play a crucial role in shaping HX’s future. The existing leadership team, under the guidance of executive chairman Adam Stewart, will work alongside Rainer as HX embarks on this new chapter.
The appointment of Gebhard Rainer as the new CEO of HX signals a significant move towards enhancing the company’s position in the expedition cruise market. With a focus on strategic growth and development, Rainer’s appointment underscores HX’s commitment to driving innovation and success in the industry. As the company establishes itself as a stand-alone brand, Rainer’s leadership will be pivotal in shaping HX’s future trajectory.