Frontier Airlines recently made significant changes to its merchandising model, introducing three new fare bundles – Economy, Premium, and Business. These changes were implemented on May 17th, with the aim of providing customers with more options and flexibility when booking flights.
The new fare bundles offered by Frontier Airlines are designed to cater to different types of travelers. The Economy bundle includes carry-on bags and the option to select a standard seat at the time of booking, with no change or cancel fees. However, checked bags come at an additional cost, and fees are still charged for snacks and beverage service onboard.
While Frontier’s Economy bundle aligns with the offerings of full-service carriers in some aspects, such as including carry-on bags in the fare, there are significant differences. Checked bag fees on Frontier are higher than those of many competitors, and the cabins are more densely configured, offering less space than traditional U.S. carriers.
Frontier’s Premium bundle includes early boarding and the option for an extra-legroom seat, while the Business bundle offers two checked bags and extra legroom seating next to an open middle seat. These bundles aim to provide travelers with more comfort and convenience during their flights.
The newly introduced fare bundles have replaced previous products like The Works and The Perks, offering a more standardized and streamlined approach to pricing and amenities. The new bundles are more aligned with the offerings of major carriers like JetBlue, Hawaiian, and Alaska, making them more familiar and user-friendly for customers.
Frontier Airlines has made significant changes to its merchandising model by introducing new fare bundles that offer more options and flexibility to customers. While these changes are aimed at providing a better overall experience for travelers, there are still some aspects, such as higher checked bag fees and denser cabin configurations, that may impact customer satisfaction. It will be interesting to see how these changes are received by passengers in the coming months.