In the fast-paced world of social media, a good makeover story never fails to captivate the audience. This was precisely the case for entrepreneurs Brett and Casey McManus, who found themselves at the center of attention after an Instagram video showcasing their real estate project went viral. What started as a simple way to update their friends and family spiraled into a social media phenomenon, with their Instagram handle, @innvestors, amassing over 300,000 followers in just a few months.
The McManuses took on the challenging task of renovating a rundown motel in Killington, Vt., all while managing costs and running the establishment themselves. Despite the hurdles they faced, including juggling multiple responsibilities and navigating the complexities of operating a commercial hotel venture, the couple persevered with the help of their online community. Through the power of social media, they were able to document their journey and receive encouragement from followers, which fueled their spirits during the renovation process.
While the McManuses may have started as underdogs in the hospitality industry, their significant social media presence has proven to be a game-changer. The visibility and engagement generated through platforms like Instagram have given them a marketing advantage that they hope will drive business, especially during the upcoming ski season. By leveraging Google Analytics to track their online traffic, they have already observed a positive correlation between their social media following and website conversions, signaling the potential for a successful marketing strategy.
Looking towards the future, the McManuses are exploring new avenues for content creation, such as the possibility of launching a YouTube channel. Their growing social media presence has also attracted interest from companies and brands seeking partnerships and endorsement deals. Despite the allure of these opportunities, Brett and Casey remain grounded in their identity as hoteliers first, prioritizing the success and sustainability of their business over the flashiness of content creation.
The McManuses’ story serves as a testament to the transformative power of social media marketing in the hospitality industry. By authentically sharing their journey and engaging with their audience, they have been able to elevate their business and establish themselves as successful entrepreneurs in a competitive market. As the digital landscape continues to evolve, embracing social media as a valuable marketing tool can pave the way for growth and success in the modern business world.