In the heart of London, there lies an establishment that has long been cherished by locals: the Vintage House. This venue serves as a reliable destination for whisky aficionados, boasting an impressive collection of over 1,300 whiskeys, including rare Scotch offerings that are a collector’s dream. Recently, this gem has undergone a significant transformation, elevating its profile as one of the premier locations for whisky and cigar enthusiasts in the city. The Soho Whisky Club, hidden just one floor above the Vintage House, is at the forefront of this transformation, promising a unique tasting experience in a luxurious setting.
The recent redesign and partnership with the Craft Irish Whiskey Club—an up-and-coming name in the world of distillation—has infused new life into the Whisky Club. Over the last four years, Craft Irish Whiskey has garnered a collection of prestigious accolades, establishing itself as a leader in the contemporary spirits scene. Through this collaboration, the Soho Whisky Club aims to present an entire portfolio of Craft Irish Whiskey’s offerings, including exclusive expressions that cannot be found anywhere else.
For those intrigued yet hesitant about membership, the Soho Whisky Club remains somewhat exclusive; however, select tastings are available to the general public through prior arrangements. This unique approach allows for a community of whisky lovers, both members and curious newcomers, to immerse themselves in the luxurious world of whisky tasting. Tony McGeever, custodian of the club, highlights the importance of partnerships that align with shared values of craftsmanship and community. In doing so, the club embraces a philosophy centered on tradition, innovation, and an unyielding dedication to quality.
The updated bar stands as a testament to this commitment, featuring a remarkable selection of high-end whiskies that span the ages. Among these is a rare 1940 Glenlivet, making its presence known as one of the oldest whiskies available by the dram in the UK. Moreover, the Soho Whisky Club is proud to house the Glenfarclas Family Cask Range, offering individual pours that are not found anywhere else outside the distillery. Worth an astonishing £5 million, the collection is a remarkable treasure trove for whisky enthusiasts.
Still, it is essential to recognize the challenges that classic establishments face in an ever-evolving market. In an age where consumers gravitate towards contemporary and immersive experiences, the risk of feeling outdated can loom large over historical venues. The rejuvenation of Soho Whisky Club underscores the necessity for balance between preserving tradition while embracing modernity. Malcolm Mullin, proprietor of both The Vintage House and the Whisky Club, acknowledges that this new partnership serves as a vital infusion of enthusiasm and fiscal vitality for the historic venue.
This resonates deeply with the ethos behind the Craft Irish Whiskey Club. Founder and master blender Jay Bradley was present at the club’s relaunch, expressing that the environment in which one enjoys whisky should be just as exceptional as the spirits themselves. By creating a space that exemplifies elegance and sophistication, the club is dedicated to enhancing the whisky-drinking experience, transforming it from mere consumption into a storytelling occasion.
This excitement for whisky education is further exemplified through interactive experiences offered at the club. During the official launch, Bradley led an engaging tasting and masterclass centered on the artistry of blending and maturation. He eloquently stated that the process of combining malts significantly impacts flavor development, highlighting the creative dimension of whisky-making. Utilising the analogy of Picasso, he reminded attendees that the essence of whisky lies in how its elements are brought together, not merely in their origins.
With this commitment to education and engagement, the Soho Whisky Club aims to redefine whisky culture, fostering a community of connoisseurs who appreciate the craft behind each dram. Open from 1 PM to 11 PM from Monday to Thursday, and until midnight on Friday and Saturday, the club invites whisky lovers from all walks of life. It is conveniently located just a nine-minute walk from the Covent Garden tube station, serving as an accessible sanctuary for all who appreciate the finer things in life.
The Soho Whisky Club stands as a remarkable testament to the evolution of whisky culture in London. Through innovative partnerships and a refreshed focus on community, it continues to carve out a niche for itself in the vibrant tapestry of Soho’s nightlife, inviting both seasoned experts and newcomers to explore the rich world of whisky.