In a significant strategic move, the Lufthansa Group has initiated the commercial integration of ITA Airways, marking a pivotal moment for both carriers. This integration comes on the heels of Lufthansa’s acquisition of a 41% stake in ITA Airways for €325 million, finalized just last month. This partnership not only broadens Lufthansa’s network but also enhances ITA’s capabilities, allowing it to tap into Lufthansa’s extensive operational resources and global reach.
One of the most immediately apparent benefits of this integration is how it revitalizes loyalty programs for passengers. Members of Lufthansa’s Miles & More program can now earn and redeem miles on ITA flights, effectively enhancing their travel options across Europe and beyond. In return, ITA’s Volare members can take advantage of the Miles & More program when flying on Lufthansa Group flights. This reciprocal arrangement illustrates a commitment to strengthen customer loyalty and provide added value, positioning both airlines favorably in an increasingly competitive market.
From March 30, the integration will take a more operational turn as Lufthansa Group airlines will begin codesharing on over 100 routes with ITA Airways. This is a major development, particularly for travelers in the U.S., where direct flight options have traditionally limited travelers’ choices. The codeshare is expected to expand further, with Lufthansa planning to increase this count to over 250 destinations, including popular domestic routes within Italy. This development not only enhances convenience for passengers but also streamlines operations, making travel smoother.
March 30 will also usher in some tangible changes in passenger experience, including shared lounge access between ITA and Lufthansa Group carriers. This service enhancement will significantly improve the travel experience for frequent flyers, providing access to a wider range of amenities at airports. Furthermore, the move into Lufthansa’s terminals in Frankfurt and Munich signifies a deeper operational integration, ensuring that ITA Airways aligns more closely with Lufthansa’s high standards of service.
Looking ahead, ITA Airways is aiming for a deeper integration by targeting entry into the Star Alliance, a move anticipated for next year. This will connect ITA with a broader international network, aligning it with other prominent members of the Lufthansa Group. This transition signifies ITA’s ambition to enhance its competitiveness in the global marketplace while also signaling its exit from the SkyTeam alliance.
The integration of ITA Airways into the Lufthansa Group heralds a new chapter in European air travel. Through synergies in operations, loyalty enhancements, and codesharing initiatives, both airlines stand to benefit significantly. Passengers will enjoy increased flexibility and a superior travel experience, while the airlines leverage shared resources and networks to navigate a challenging and evolving industry landscape. As Lufthansa and ITA navigate this partnership, the sky may well be the limit for aspirational growth and collaboration.